E-commerce in Mexico continues to grow at double digits, maintaining this pace for the past six years, according to the Mexican Online Sales Association (AMVO) , which reported a 20% increase by 2024 ; but with this, the logistical challenges of serving an increasingly demanding market also grow.
According to Felipe Ordóñez, CEO of Promologistics , the key to taking advantage of this opportunity lies in innovation, advance planning, and strategic infrastructure .
“E-commerce continues to be a market with great potential, for both domestic and foreign companies. Rather than worrying about uncertainty, we’ve focused on preparing to take advantage of these opportunities,” Ordóñez said in an interview with T21.
The executive explained that the company has just opened its third distribution center in Tultitlán , State of Mexico, with a surface area of 20,000 square meters (m2), which will allow them to expand their capacity and respond to growing demand.
With this expansion, Promologistics reached 45,000 m2 of warehouse space and 42,000 rack positions , strengthening its presence in the Valley of Mexico, an area that Ordóñez described as strategic due to its connectivity with the entire country .
“Location plays a key role. From the northern part of the metropolitan area, we can quickly serve not only Mexico City, but also key regions like Monterrey and Guadalajara,” he commented.
While the COVID-19 pandemic accelerated the growth of e-commerce , it also highlighted the logistics industry’s lack of preparedness , so Ordóñez stated that the sector has learned to manage peak demand on key dates such as El Buen Fin or Hot Sale.
However, the challenge is no longer just to deliver faster, but to offer personalized experiences .
“Consumers are becoming more sophisticated: they don’t always want to receive a product immediately; they often want it on a specific day and at a specific place. The future of logistics lies in this personalized delivery,” he emphasized.
In addition, Promologistics has invested in technological integration with Mexico’s leading marketplaces , allowing them to process orders more quickly and keep users informed in real time about the status of their purchases.
But innovation isn’t limited to software ; the company is also rethinking its internal processes at its distribution centers to make order fulfillment more agile and cost-effective , helping its customers cope with an environment where pressure on logistics costs is ever-increasing.
“Our commitment is to offer more efficient cost structures that allow our customers to maintain competitive margins in a market where prices are increasingly tight,” the executive stated.
While large logistics operators typically serve larger corporations, Promologistics has identified an opportunity in small and medium-sized enterprises (SMEs) looking to enter the e-commerce space .
“We want to serve this sector, which is somewhat underserved, by offering affordable and valuable solutions that allow them to integrate with marketplaces quickly,” Ordóñez explained.
The company currently serves clients in sectors such as electronics, office furniture, textiles, footwear, and dietary supplements , maintaining a diversified portfolio to keep pace with the dynamic e-commerce sector in Mexico.
The real estate challenge
Promologistics’ growth in Tultitlán comes as the CTT logistics corridor (Cuautitlán, Tultitlán, and Tepotzotlán) continues to lead the demand for industrial space in the metropolitan area of the Valley of Mexico.
According to CBRE ‘s Marketview Industrial CDMX 2Q25 report , this corridor accounted for 47% of total activity so far this year and 91% of new supply , while maintaining minimum vacancy rates of just 0.8 percent .
The logistical dynamism is also reflected in the gross absorption of industrial space, which reached 331,000 m2 in the second quarter of 2025 , with a cumulative total of 640,000 m2 in the first half of the year, a figure 97% higher than the pre-pandemic period of 2019.
The report highlights that the logistics sector was the main driver of this demand, accounting for 69% of the market area , reinforcing the importance of the CTT as a strategic epicenter for distribution throughout the country.
In this sense, another challenge has been access to industrial space. For Ordóñez, this situation forced companies like Promologistics to plan the opening of new warehouses a year in advance , even without having guaranteed customer volume.
“It’s a risky venture, but a necessary one if you don’t want to run out of space. Fortunately, we’re seeing the real estate market beginning to normalize, although it remains limited,” he emphasized.
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