The digital transformation of foreign trade will have a new meeting point in Mexico. On May 14th, Logtech Day , organized by KLog , will take place at the Estación Indianilla Cultural Center starting at 5:00 PM , with the aim of discussing the challenges and opportunities of an industry facing rapid change.
According to Janan Knust , founder and CEO of the company, the event seeks to drive an urgent conversation: logistics can no longer be limited to moving cargo , but must evolve towards a model based on data, visibility and strategic decision-making.
“We are at a pivotal moment. Technology is advancing at an unprecedented pace, but the industry is still adapting. Logtech Day is the space to accelerate that change,” he noted.
In this context, KLog – which defines itself as the only digital freight forwarder in Latin America that has managed to consolidate – seeks to position itself as a catalyst for this transformation.
Despite numerous global attempts to digitize freight forwarding , many have failed or reduced operations. For Knust, this doesn’t mean digitization doesn’t work, but rather that the industry’s timelines are longer and more complex .
“It’s a fragmented industry, with multiple players, languages, time zones, and different technological levels. That makes digitizing it particularly difficult,” he noted.
From a factory in China to the final delivery point, carriers, customs, shipping companies, insurers and logistics operators are involved , making foreign trade a highly asymmetric chain and prone to exceptions .
In this regard, KLog has focused on Mexico as its main growth strategy in the region. The reason? A large, dynamic market with a high need for operational visibility.
“The common denominator is the lack of integrated information. There is a great opportunity in connecting data and turning it into decisions,” Knust said.
The company has recorded growth exceeding 100% in the country, driven by companies seeking technological solutions to manage complex operations, multiple SKUs, and increasingly demanding supply chains.
A space to connect the entire logistics chain
The meeting will bring together key players in the logistics ecosystem , from importers and exporters to forwarders, technology companies, financial institutions and foreign trade specialists.
The goal is to generate dialogue between the different links in a historically fragmented chain , where the lack of information integration remains one of the main operational challenges.
One of the central messages of the event will be that digitization is not only a technological issue, but a cultural one.
“The big challenge is not just implementing tools, but changing the way we understand logistics. Today, the value lies in anticipating, not reacting,” he explained.
Although artificial intelligence (AI) and automated systems are redefining the industry, Knust was emphatic: the human factor will remain essential .
“Technology isn’t going to go backwards, but people must be at the center. The real change is in the mindset ,” he emphasized.
Under this logic, KLog summarizes his vision in one sentence: “Systematize the predictable to humanize the exceptional . ”
This involves automating repetitive processes to free up time and allow teams to focus on what is truly valuable: decision-making, exception resolution, and customer relationships.
Logtech: an industry under construction
Logtech Day also seeks to position the concept of “logtech” in the region, following a similar logic to what happened with fintech in the financial sector, a new layer of innovation that redefines traditional industries .
For KLog, this event is not only a showcase of technology, but also a platform to attract talent, foster collaboration, and promote the development of solutions from Latin America.
“We don’t want to be the only ones talking about this. We need more players, more innovation, and more companies to join this transformation,” Knust emphasized.
Comment and follow us on LinkedIn: @Jennifer Galindo / @GrupoT21
