For years, logistics has progressed at a different pace than other industries. While entire sectors have incorporated digital tools to automate processes and make decisions with real-time information, many freight forwarders continue to rely on spreadsheets, emails, and WhatsApp conversations to manage operations that can involve dozens of variables.
Jesús Eugenio Aragón Lozano experienced this reality firsthand. His more than eight-year career in the logistics industry began in operations and progressed through various distribution and technology projects before leading him to a conclusion: the problem for many freight forwarding companies wasn’t necessarily a lack of technology, but rather the absence of sufficiently structured processes to leverage it .
That experience became the starting point for her next professional stage. In 2023, she co-founded Apunto, a SaaS platform developed to meet the specific needs of freight forwarders in Latin America. The goal is to offer visibility into operations and, particularly, their profitability, through a flexible and integrable tool that allows for the replacement of scattered controls with centralized information.
The project reflects a philosophy that Aragón has developed from its own experience: technology should be an efficiency multiplier , not simply a competitive differentiator. Therefore, before discussing digitalization, their approach focuses on streamlining operations. Currently, more than 70 B2B companies use Apunto’s solutions, while the team is working on a new generation of tools based on artificial intelligence.
But his commitment to transforming the industry isn’t limited to software development . Jesús has also sought to generate knowledge and support business owners in the sector through their professionalization process. Using the PACE methodology, embodied in the course “Reorganizing My Freight Forwarder,” he helps freight forwarding agency owners structure their processes, streamline their operations, and prepare their businesses before incorporating new technologies.
This vision also led him to create, alongside his content project, the podcast “Un Espresso Cargado” (A Loaded Espresso), a space where he talks with business owners and freight forwarding leaders about the challenges of operating, growing, and adapting in a complex industry. In parallel, he has built a community of over 15,000 followers on LinkedIn, turning his experience into a channel for dissemination and conversation within the sector.
His entrepreneurial career also includes co-founding GoFlit and Buocargo, experiences that allowed him to learn firsthand both the opportunities and the challenges of starting a logistics business. Far from hiding the lessons learned from these projects, he recognizes them as a fundamental part of his professional development: each experience allowed him to better understand the relationship between operations, technology, customers, and growth .
Trained as an Administrative Informatics Engineer and with a Master’s degree in Quality and Productivity from the Monterrey Institute of Technology, Aragón operates at a rare intersection: he understands logistics operations, technology, and has developed a business perspective on scalability.
Today, their next venture is the development of an AI-Native Suite for the new generation of freight forwarders in Latin America. More than just digitizing existing processes, the intention is to rethink how these companies manage information, make decisions, and control their profitability.
At 34, Jesús Eugenio Aragón Lozano represents a generation of entrepreneurs who didn’t come to logistics from a technological background, but rather came to technology after experiencing logistics firsthand. This has led him to be part of the T21 2026 Young Leaders . This difference is precisely the basis of his proposal: to identify problems from an operational perspective, understand their causes, and transform them into solutions capable of changing the way commerce moves and is managed in the region.
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