The Buen Fin (Mexico’s Black Friday equivalent) and the December holiday season will put supply chains in Mexico to the test , in a context of increased imports, tariff changes, and new regulatory requirements; therefore, the Mexican Association of Freight Forwarders (Amacarga) stressed that advance planning and logistical coordination are key to guaranteeing the efficient flow of goods and avoiding delays during the end of the year.
“The end-of-year season demonstrates that behind every product available to consumers lies an international logistics chain that requires specialized knowledge, coordination, and responsiveness. The competitiveness of Mexican commerce also depends on having efficient, secure, and properly planned logistics operations,” he stated.
The agency highlighted that, according to the National Institute of Statistics and Geography (Inegi) , Mexican imports totaled 617 billion 940 million dollars between January and September 2026, representing a growth of 27.5% compared to the same period in 2025.
This trend is also reflected in port activity, as Mexican ports handled 7.29 million twenty-foot equivalent units (TEUs) during the first nine months of the year , a 2.4 percent year-on-year increase. Pacific ports stood out, accounting for 77% of national traffic, with Manzanillo and Lázaro Cárdenas serving as strategic hubs for international trade.
For its part, the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur) estimated that El Buen Fin 2026, which will take place from November 13 to 17 , will generate an economic impact of 235 billion pesos, 7.3% higher than that recorded in 2025.
Among the categories of greatest interest to consumers, with an increase compared to 2025, fashion stands out at 38%, electronics at 30%, beauty and personal care at 27%, home appliances at 24% and cell phones at 21%, which coincides 100% with what is being shipped mainly in Manzanillo, Lázaro Cárdenas and at the Mexico City International Airport (AICM) .
Added to this demand are toys and seasonal items, whose commercial activity intensifies during December and the celebration of Three Kings Day; toys and kidults (LEGO, Mattel, Hasbro collectibles) account for between 65 and 70% of annual sales, now with a tariff of 25 to 35%, if they come without a free trade agreement .
“This scenario unfolds against a backdrop of changes to Mexican tariff policy, which require importers to pay closer attention to the classification of their goods, the country of origin, and applicable trade preferences. Added to this is compliance with Mexican Official Standards and regulations that, depending on the product type, establish safety, labeling, and commercial information requirements, the anticipation of which is essential to avoid delays and additional costs in operations,” he emphasized.
In response, Amacarga explained that international freight forwarders play a strategic role by coordinating different modes of transport, managing space, tracking shipments, and facilitating communication between participants in the logistics chain.
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