Coral Lorenzo Gómez , CEO of Grupo Logístico CLG , didn’t inherit a fleet or grow up among warehouses. She comes from a family of teachers, and her first contact with the supply chain was as an employee of a customs agency.
But there, amidst the demands and changes in the customs agency’s regime, an interest in an industry that would ultimately become his calling began to take shape.
Later, in Monterrey, Nuevo León, he worked for a company that allowed him to see logistics from the client’s perspective, coordinating imports and exports for materials planners.
It was there that he discovered the role of the freight forwarder . “I was very impressed because I saw that this actor made everything happen. It was no longer just the legal side of customs or the operational side of the client, but the one who really moved everything,” he said in an interview with T21.
That blend of visions left its mark on her. When she returned to Puebla, she decided not to be just another link in the chain: she founded Grupo Logístico CLG with the goal of serving an underserved segment and doing so differently.
“I didn’t want to be the logistics company that subcontracts to many carriers and has no control. I developed strategies to manage my carriers’ fleets, replace units, move operators, and talk directly with them,” Lorenzo explained.
This model gave it efficiency, proximity and the possibility of specialization.
Mastering the last mile of self-service
CLG focused on self-service deliveries (like Walmart or Chedraui ), where logistical failures are often in the details.
“We found that many operators were missing appointments because they didn’t know how to deliver to those centers. We developed manuals with each client and trained operators in the specific processes,” he explained.
This customization allowed the company to achieve 98% efficiency in deliveries .
Today, they rarely miss appointments. “Only if there’s a road accident or damage to the vehicle, but within the normal process, we don’t miss deliveries. And that specialization was the gateway to larger clients,” he commented proudly.
A story with a purpose (and no quarantine)
Starting a business in a male-dominated industry, without mentors, and with a six-month-old baby in her arms, wasn’t easy. Coral Lorenzo recounts this naturally, but not without emotion.
“I monitored the units, I missed an operation, I put my daughter in the truck, I went out to find a replacement, I carried invoices… I didn’t have quarantines or breaks. It was hard, but I embrace it,” she said.
Today he narrates it from a different place, with more structure, equipment, and time, but the beginnings were done by hand.
For the past two years, CLG has also operated its own transportation division. They have 25 units (large and small) focused primarily on 53-foot dry vans for general cargo. They also operate land, sea, and air imports and exports under their freight forwarder division , and are members of the international WCA network .
CLG offers comprehensive national and international logistics solutions , including land transportation with its own fleet, coordination of imports and exports by sea, air, and land, as well as freight forwarding services. The company also specializes in deliveries to self-service stores and has a control tower that provides real-time visibility and traceability.
This year hasn’t been one of dizzying growth, but rather one of strengthening. “The 2025 strategy has been more about resilience. We focused on processes, implementing technologies, and strengthening our control tower with business intelligence,” Lorenzo emphasized.
The company works together with other entrepreneurs to create an ecosystem with greater added value.
By 2030 , the vision is to stop outsourcing to international agents and have our own offices in China and Europe .
“We want to be a Mexican operator with a global presence. We want to strengthen our land division, acquire more equipment, and properly structure our fleet,” he noted.
Coral Lorenzo is a leader who doesn’t stay in the office. “I like being with the team, on the floor, with my computer, and listening to what’s going on,” she said.
Far from operating remotely, she prefers to be directly involved, observing, questioning, and accompanying. “I’m very hands-on,” she said. From there, she exercises close, empathetic leadership with her feet firmly planted on the ground.
Today, 60% of her team are women , many of them mothers who have returned to the workforce after a hiatus. At CLG , school festivals, parent-teacher meetings, and family emergencies are priorities. “I try to be consistent. I’m a mom too. Personal life can’t wait, but work can,” she emphasized.
In an environment where the majority of the transport owners she works with are men, Coral said she feels respected. “They’ve supported me. They’ve advised me. The operators, the transporters, the clients… they respect me a lot,” she shared.
When talking about what she’s built, Coral Lorenzo Gómez doesn’t recite numbers or boast about achievements. She prefers to talk about what she loves. “I started with a purpose, with something that was pulsing. And I think people see that when they join. That it’s a project with soul, with heart,” she emphasized. “Suppliers, clients, and the team feel that,” she explained.
CLG Logistics Group was not born from an Excel spread , but from a combination of instinct, necessity and vision.
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