Digital transformation has moved beyond futuristic discussions to become an urgent necessity in logistics. Based on this premise, KLog held its first Logtech Day in Mexico , an event that brought together specialists, clients, startups , and supply chain leaders to discuss how technology, artificial intelligence (AI), and real-time visibility are redefining the movement of goods .
The event, celebrating its seventh edition and choosing Mexico as its new regional venue, brought together more than 350 attendees from countries including Brazil, Argentina, Peru, and Mexico. The company presented its vision for the future of logistics, characterized by automation, digital financing, technological integration, and greater collaboration between humans and intelligent systems .
During the opening, Janan Knust, founder and CEO of KLog, highlighted that the logistics industry has ceased to be “the backyard” of businesses to become a strategic player within the global economy.
“It is beautiful to see so many people gathered from different areas with one purpose: to find in logistics an opportunity to shine,” he expressed to the attendees.
The executive acknowledged some initial nervousness about bringing the event to Mexico for the first time, but asserted that the industry’s response exceeded expectations. The meeting also served to reinforce Mexico’s position as one of the company’s priority markets for expansion in Latin America.
Through conferences, panels, and conversations with customers and specialists, KLog showed how logistics is going through a new stage in which digitalization is no longer a promise, but an operational standard.
The company highlighted advances such as the automation of thousands of operations, the expansion of financial services for logistics companies, the strengthening of traceability tools, and technological integration with different systems in the transport and foreign trade ecosystem.
For Gabriel Gurovich, CPO of KLog, the Logtech Day concept represents the future of the industry.
“The main thing we need to understand is that Logtech isn’t something KLog invented. Logtech is the future of this industry; it’s about making the supply chain user-friendly, something that gives you visibility and explains how to move cargo around the world,” he said.
The executive stated that the sector will experience accelerated changes in the next 18 to 24 months, driven by artificial intelligence tools, automation, and data analytics.
Visibility, AI and data: the new competitive differentiator
One of the central themes of Logtech Day was the need to evolve from reactive supply chains to predictive and connected models .
In various panels, participants from technology companies and users agreed that real-time visibility has ceased to be a ” nice to have ” and has become an operational requirement, especially after the disruptions caused by the COVID-19 pandemic and in anticipation of future events such as the 2026 World Cup.
Experts noted that many companies still face problems stemming from manual processes, excessive email, a lack of platform integration, and poor data quality. In contrast, companies that manage to centralize information and automate decisions will be able to react more quickly to delays, route changes, or operational contingencies.
The growing role of generative AI in business processes, customer service, document automation, and logistics decision-making was also addressed.
During one of the conversations, representatives of the technology ecosystem agreed that the real challenge will no longer be solely developing technology, but ensuring that companies know how to implement and take advantage of it correctly.
“There is a lot of technology available, but the difference will be in how capable we are of generating solutions that really help customers make better decisions,” it was mentioned during the event.
Technology with purpose
Beyond digitalization, the event also had a focus on organizational culture and business purpose.
KLog took advantage of the meeting to present “AFIRE” , a book that summarizes the company’s corporate culture based on five pillars: attitude, focus, discomfort, resilience and study .
During the presentation, Janan Knust asserted that business growth must be accompanied by a human and social purpose .
“Measuring success by how much we give and not by how much we have would completely change the way business is done,” he commented.
The conversation revolved around building purpose-driven companies, capable of combining technological innovation with human development and organizational culture.
Mexico, a strategic market for technological logistics
The Logtech Day event in Mexico comes at a key moment for the national logistics industry, marked by phenomena such as nearshoring , the growth of e-commerce, and the pressure to build more resilient and digitized supply chains.
At various points during the event, panelists highlighted that Mexico faces major challenges in infrastructure , congestion, and operational fragmentation, but also enormous opportunities to accelerate technological adoption.
“The future will belong to the companies that manage to connect all the scattered logistics information and turn it into smart decisions,” they said.
With this first edition in the country, KLog seeks to position Logtech Day as an annual space to promote conversations about innovation, automation and digital transformation within the Mexican and Latin American logistics ecosystem.
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