Business growth without structured logistics planning can directly impact profitability by generating higher costs, operational uncertainty, and limitations in responsiveness. Based on this premise, Baja Ferries emphasized the importance of transitioning from reactive logistics to one designed with a strategic vision.
At The Logistics World Summit & Expo , Sebastián Díaz Pizarro Graf, CEO of BF Connect, Baja Ferries ‘ logistics integration unit , explained that disorderly expansion, although responding to the natural objective of growing, producing more and gaining market share, can cause bottlenecks when suppliers, transportation and operational capabilities are not aligned.
In that context, he stated that many companies face scenarios where demand exceeds available capacity, because supply or distribution needs were not anticipated .
In Mexico, road transport accounts for approximately 80% of freight movement, increasing dependence on a single mode of transportation and exposing supply chains to risks from infrastructure disruptions or external events. Furthermore, logistics costs can represent between 12% and 15% of the product’s value , directly impacting its competitiveness.
Given this scenario, logistics design emerges as a key element . This involves diversifying modes of transport—such as rail, sea, or air—integrating capabilities, and strengthening the resilience of the supply chain. Furthermore, the need to develop suppliers proactively, even before operational saturation occurs, was emphasized, according to Díaz.
From a logistics integration perspective, it was emphasized that companies do not necessarily have to concentrate all their capabilities in a single internal department, but rather rely on specialized partners to ensure availability and efficiency in service.
“Logistics is not just an operational problem, it is a problem of design, architecture and planning,” Díaz emphasized.
In this sense, the group has evolved towards a model that integrates different services , from maritime transport with ferries and multipurpose vessels, to rail solutions and door-to-door coordination, with the aim of offering comprehensive logistics coverage.
Díaz pointed out that given the market’s needs, operations are continuing, but designing the logistics allows for sustainable growth .
Thus, anticipation, diversification, and planning emerge as the pillars for facing an increasingly complex and demanding environment in the sector.
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