The 2026 FIFA World Cup kicked off on June 11, with Mexico as one of the three host countries. The world’s biggest sporting event comes just as our supply chain faces its most demanding test in years: the renegotiation of the United States-Mexico-Canada Agreement (USMCA) .
Behind every match lies a massive logistical operation across the three host cities in our country, driven by the peak demand, concentrated consumption, and population movement that each game represents. The stadiums and various fan festivals , as well as a large number of restaurants, bars, and hotels, will require constant, simultaneous, and error-free supplies, which, multiplied by the number of events, will have a considerable cumulative effect.
Mexico City, Guadalajara, and Monterrey announced their mobility plans, which include multiple road closures with exclusive corridors, security perimeters, and last-mile zones designed to prioritize mass transportation for soccer fans. This will force dozens of producers and distributors in Mexico to reconfigure their usual routes , adding extra pressure to businesses for several weeks.
The problem is that the infrastructure was already at its limit.
The World Cup arrives when our supply chain was already operating under maximum pressure . That same infrastructure must now simultaneously absorb the highest export volume in its history (we remained the top U.S. trading partner, with international manufacturing sales at record levels) and the pressure of an event that will bring more than five million international visitors.
In addition to increased urban mobility, the surge in consumption, distribution, and transportation of goods during the World Cup will likely raise the risks of theft and losses for retailers , carriers, and supply chains. Furthermore, highway congestion, downtime, and unsafe stops could become critical issues just as Mexico seeks to solidify its position as a regional logistics hub.
An additional challenge that few companies are considering
Exporting companies operating in the three markets must navigate three different customs regulatory systems (CBP in the United States, CBSA in Canada and ANAM in Mexico) with their own documentary requirements, tariff classifications and clearance times.
This means that a misclassification, an incomplete invoice, or an inconsistency in documentation can not only cause delays but also halt a shipment at the worst possible time. Therefore, companies with real-time visibility of their supply chain, planned alternative routes, and suppliers available to respond to peak demand will have an advantage that extends far beyond the World Cup. Because the ability to operate under extraordinary pressure is precisely what the USMCA will demand of Mexican supply chains going forward.
Undoubtedly, these next couple of months will be a real demonstration of how prepared companies in Mexico and their supply chains are to manage modern complexity.
On the field and in the supply chain, the difference is made by whoever arrives best prepared .
We invite you to read Paulina’s latest contribution: Mexico produces for North America; it needs to move at the pace it demands .
*Paulina Aguilar is currently co-founder and CRO of Mundi .
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