Nearly three years into its journey, Zeekr has arrived in Mexico with two of its five electric vehicle (EV) models, the 001 and the X, which they will begin to market in the country’s three main cities: Mexico City, Guadalajara, and Monterrey.
The Chinese manufacturer, which boasts 440 dealers worldwide, aims to offer Mexican consumers another option for sustainable mobility in the energy transition.
“Mexico is the benchmark in Latin America when it comes to technology and sustainability. Our consumers are looking for mobility products that drive change; today, being green is no longer a choice,” stated Alberto Carreras, the brand’s marketing manager.
According to data from the National Institute of Statistics and Geography (Inegi), 14,045 electric units were sold in the country in 2023, representing a 149.4% growth compared to the previous year.
In this regard, Zeekr has set a goal of capturing a 7% market share in Mexico within this segment, as indicated by Alex Yang, the regional director.
To achieve this, the Chinese brand aims to have at least 12 sales points in a first phase within the three cities where they will begin commercialization.
Therefore, they plan to start pre-selling the vehicles on June 7, while the cars will begin arriving in late July and will be delivered in early August.
“As a premium brand, we are not a volume company. We want a deeper strategy and have chosen a few cities where we can focus and have closer relationships with partners,” affirmed Alex Yang.
With the aim of facilitating the transition for Mexican consumers to electromobility, Edgar Suárez, country manager of Zeekr, mentioned that the brand seeks to create a trust ecosystem based on three main pillars: product, qualified distributors, and after-sales service.
The executive emphasized that after-sales service is the strongest part of their strategy, so the first shipment of spare parts is about to arrive, even before the vehicles.
“The goal is that from the first day, if an incident occurs, they can take it to the workshop and work on their vehicle,” Suárez highlighted.
Although Zeekr does not yet have a well-defined logistics strategy, Alex Yang indicated that, given the demand for maritime transport from China to Mexico, they are studying how to bring the cars and spare parts, either in containers or Ro-Ro vessels (roll-on/roll-off), so it will depend on which port is convenient to arrive.
For now, for spare parts, the brand will use the warehouse in San Luis Potosí of Geely, its sister brand, to stock 50% of the inventory, as the other 50% is planned to be available at the dealerships.
Additionally, Edgar Suárez pointed out that they are seeking alliances with national suppliers; for example, the brand already has an agreement with Continental to locally cover this component, so they also aim to ensure that the tire dealership can meet the needs of Zeekr’s customers.
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