Electromobility in Mexico has ceased to be an exclusive technology and has become an increasingly accessible alternative for businesses and consumers. The arrival of new brands, the reduction in the price of electric vehicles , and the pressure of sustainability goals are driving growth that already exceeds 30% annually, while in the business segment, the progress is even greater.
This was confirmed by Jorge Jiménez Sólomon , Senior Manager of Customer Relations for Electric Vehicles at Element Fleet Management , who highlighted that the Mexican market is going through a consolidation phase driven by economic, technological and environmental factors.
“Five years ago, electromobility was perceived as a premium topic, reserved for high-cost vehicles. Today, there are options starting at around 300,000 pesos, and that means the technology has been democratized,” he explained.
This increased supply, he said, is due to the opening of the Mexican market and the arrival of new manufacturers that have increased competition and brought the prices of electric vehicles closer to those of internal combustion engines in different segments.
Beyond the purchase price, Jiménez Sólomon stressed that the main argument for adopting electric vehicles is the total cost of ownership (TCO) .
Although the initial investment remains a factor in the analysis, the lower maintenance costs, the smaller number of mechanical components, and the price of electricity compared to gasoline make the economic equation favorable, especially in intensive operations.
“Not only has the cost of acquiring vehicles decreased, but operating an electric vehicle is also more economical throughout its useful life,” he commented.
On average, electricity costs between 60% and 70% less than fossil fuels. Furthermore, electric vehicles are estimated to reduce maintenance costs by between 30% and 75% thanks to their fewer components and less mechanical wear.
Fleets are leading the transition
While the consumer market is steadily advancing, the business sector is accelerating the adoption of electric vehicles, driven by environmental commitments set for 2030 and by operational benefits.
Jiménez Sólomon explained that last-mile companies represent one of the segments with the greatest potential because they travel between 100 and 150 kilometers daily and their units remain parked overnight in distribution centers, where they can be recharged without affecting operations.
“Electromobility is primarily an urban phenomenon. Last-mile delivery companies take full advantage of the range of these vehicles and achieve significant operational savings,” he said.
Another rapidly advancing sector is that of app-based transportation platforms, whose drivers make constant journeys within cities and maximize the economic benefits of electrification.
One of the main questions surrounding electromobility continues to be the charging infrastructure . However, the executive explained that most of the chargers installed in Mexico are not located in public spaces.
According to data from the sector association cited by the specialist, there are around 50,000 chargers in the country , of which only between four and five thousand are public; the rest are located in homes, offices and distribution centers.
This is in response to the way most fleets operate, whose vehicles remain stopped for several hours, allowing the use of level 2 chargers that complete the charging process in a period of six to eight hours.
The energy debate
Regarding the criticisms related to the Mexican energy matrix, Jiménez considered that the analysis must be done with context.
Around 35% of the electricity generated in Mexico comes from renewable sources , a higher proportion than in the United States; however, the country has room to increase its capacity through solar, wind and hydroelectric power.
In Mexico, driving an electric vehicle costs up to 70% less than driving a gasoline-powered one.
The specialist emphasized that the main environmental difference lies in the fact that an electric vehicle does not generate emissions during its operation.
“It is important to distinguish between the emissions associated with the manufacturing of the vehicle and those it produces while driving. An electric vehicle does not have a combustion process and, therefore, does not emit pollutants while in motion,” he stated.
Electrification is also transforming the concept of fleet management .
Jorge Jiménez explained that it is no longer enough to manage the vehicle, but now it is necessary to manage the entire ecosystem: charging infrastructure, financing, maintenance, telemetry, data analysis and associated services.
“Electromobility can only be successful if we manage both the vehicle and the ecosystem that surrounds it,” he stated.
In this context, technologies such as telemetry, data analysis, and artificial intelligence will allow for the optimization of fleet performance and improved decision-making.
Looking ahead to 2030, the executive dismissed the idea that Mexico is lagging behind in electromobility, although he considered it essential to accelerate the digitization of regulatory processes and establish clear rules that facilitate the arrival of new investments.
He also highlighted the country’s structural strengths, such as its integration with the United States and Canada, the capacity of its automotive industry, and the availability of specialized talent.
“Mexico has one of the highest numbers of engineers per capita among the countries of the Organisation for Economic Co-operation and Development (OECD) and a deeply integrated automotive industry. We have everything we need to remain leaders in this new phase of the sector,” he said.
In his opinion, in the coming years not only will the presence of electric vehicle manufacturers increase, but an ecosystem of Mexican companies dedicated to charging infrastructure, technological services, maintenance and training of specialized talent will also emerge, consolidating electromobility as one of the engines of transformation of the national automotive industry.
According to data from the Electro Mobility Association (EMA) , approximately 43,358 electric cars were sold in Mexico in 2025 alone, representing a 38.55% increase compared to 2024. This rise reflects a change in consumer behavior and the willingness of some companies to adopt these types of vehicles in their operations.
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