Paulina Baqueiro Hadad found in customs operations an opportunity that went beyond simply fulfilling formalities: integrating the movement of goods from origin to destination. This understanding of the market became the foundation of a career that combines technical knowledge, commercial vision, and entrepreneurial spirit.
A graduate in Industrial Engineering with postgraduate training in logistics, she began her career as a traffic executive at a customs agency. In that role, she became familiar with the challenges of imports and exports , document coordination, and the need to anticipate costs, regulations, and timelines to avoid friction in shipments.
Her performance led her to assume the role of commercial manager, where she identified a recurring need: a single partner capable of coordinating international transport, customs requirements, and final delivery. The answer was to create her own freight forwarding agency in Yucatán: PP Logística .
The venture began with Paulina leading operations and sales. During the first few years, she combined customer service with coordinating shipments , building relationships with suppliers, and developing internal processes. This close involvement in each stage allowed her to design services based on real needs, not generic formulas.
Eight years later, the project has grown to 15 employees and has established a comprehensive suite of solutions for international trade. As CEO and Chairman of the Board, Paulina coordinates the team, drives service expansion, and maintains a focus on agility, compliance, and efficiency.
Her leadership reflects a new generation of logistics entrepreneurs who don’t wait for opportunities to appear: they create them. In a market where documentation or coordination errors can halt an entire supply chain, her strategy is to unite customs expertise, planning, and transportation under a single vision.
Paulina, a member of the 2026 cohort of T21’s 21 Young Professionals program, has transformed her experience from the operational floor into a company with a regional presence and a drive for growth. Her story demonstrates that understanding the intricacies of logistics can also be the starting point for leading it.
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