Heineken has announced a $2.75 billion investment in Mexico, which includes the construction of a new brewery in Kanasín, Yucatán, according to Oriol Bonaclocha , the company’s general manager in Mexico.
“We proudly share our intention to invest $2.75 billion in the country, from now until the end of 2028, with a vision focused on growth, innovation, and sustainability,” he emphasized during Mexican President Claudia Sheinbaum’s morning press conference this Wednesday.
Bonaclocha explained that the new facility will be its eighth plant in Mexico, which is expected to generate more than 3,000 direct and indirect jobs.
With this plant, Heineken will seek to supply the Yucatán Peninsula more efficiently and sustainably , “as well as take advantage of the infrastructure and excellent connectivity currently available in the southeast of the country,” the executive added.
“This project is an important milestone for the company, as it marks the first time in Heineken’s history that an Indigenous consultation was conducted, positioning Heineken as the first company in the industry to initiate an open conversation within the community,” he explained.
He assured that they will continue investing in sustainability and innovation projects, based on three fundamental pillars that guide the company’s operations: environmental, social, and smart consumption.
The executive of Heineken, which includes brands such as Tecate, Indio, XX, Amstel Ultra, and Carta Blanca, noted that they will continue to focus on creating experiences that connect with people’s passions, such as sponsorship of Formula 1 and various music festivals.
Heineken Mexico is one of the most iconic companies in the sector and has seven plants, a malting plant, as well as a logistics network of more than 170 distribution centers and more than 17,000 Six stores.
Review of the USMCA
For his part, Marcelo Ebrard , head of the Ministry of Economy (SE) , assured that the Treaty between Mexico, the United States, and Canada (T-MEC)remains in force and is the point of reference in the negotiations that have taken place with the United States.
The federal official indicated that the commitment to the United States is for Mexico to be in a better position than other countries in terms of tariffs. He also noted that the revision of the USMCA requires a process of assessment, evaluation, and proposals, which requires obtaining several pieces of information that are not yet available.
“So, with that information already clear, in the coming weeks and months, we’ll have our position on what we’re going to propose during this period established by law. I repeat, October of this year begins, with consultations, assessments, and ending on July 1, 2026,” he concluded.
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