Despite the fact that the grocery sector in Mexico is going through a period of slowdown, Grupo Sahuayo expects to grow up to 7% in 2026 and reach sales that could exceed one billion dollars (mdd), for which strategic investments and transformations will be made in the company.
Dieter Holtz, CEO of Grupo Sahuayo, a company dedicated to wholesale and semi-wholesale of groceries, assured that in the coming years the company will achieve growth in the range of 4% to 7% , after stagnating for a few years like those before the COVID-19 pandemic.
During this health crisis, growth peaked at up to 20%, the company reported in a statement.
This year, sales are projected to grow by 3% , with revenues of one billion dollars, according to the executive, who says he is optimistic and expects the company to reach sales of two billion dollars in the coming years and organic growth of between 4% and 7%. These levels have already been achieved in some regions of the country.
“We are going to make several decisions to kick-start the company’s growth: boost innovation, achieve operational excellence, and consolidate the corporate structure,” explained Dieter Holtz and Javier García, CFO of the firm.
Since joining the company in the second half of this year, they have made tactical adjustments, and above all, “we are now working better with the available data to achieve greater profitability for our suppliers, we are lowering costs, improving delivery times and expanding the customer base, among other things,” the executives explained.
Among their plans is to expand the use of technology and the application of Artificial Intelligence (AI) to better understand the market and the changing consumption patterns of Mexicans; “we are developing market intelligence to better serve our clients, which can range from a micro-business to a large grocery store.”
Grupo Sahuayo has 25 distribution centers and virtually nationwide coverage . The company has identified distinct opportunities in each region of the country.
Northern Mexico and the Bajío region are two of the areas with the greatest potential. In the latter, geographic concentration and available infrastructure allow for more efficient logistics . The southeastern region faces geographic, demographic, and economic challenges, but cities like Mérida, Oaxaca, and Tapachula are experiencing significant growth; Tapachula also serves as a natural export hub to Central America.
In the Pacific region, Culiacán is performing well despite the security situation, while Tijuana is combining local growth with attention to the so-called “nostalgia channel” in the United States. Mexico City and its metropolitan area are also among the areas with expansion potential.
“We are going to accelerate greater value and profitable sales for the brands that entrust their business to us, expand our customer base, and take a close look at product portfolios,” said Dieter Holtz.
Meanwhile, Javier García emphasized that they are focusing operations on improving their cash flow to strategically reinvest “in our growth and are analyzing financial solutions for our customer base as one of the new value-added platforms for our channels.”
The grocery business is very dynamic and constantly changing, and with the use of new technologies applied to banking systems, it will become even more demanding. Furthermore, new players with increasingly innovative products and services are entering the market every year.
In September 2025, the performance of the commercial sector in Mexico had mixed results, according to the Monthly Survey on Commercial Enterprises (EMEC) , which revealed a monthly increase of 2.5% in wholesale trade and a stagnation of retail trade, according to the National Institute of Statistics and Geography (Inegi) .
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