The Association of Daimler Commercial Vehicle Distributors Mexico (ADAVEC) begins a new stage with the swearing-in of Alejandro Rivera as president for the period 2026-2027 , accompanied by a board of directors made up of Jaime Tamez, Roberto Cano, Pablo Swaine and Víctor Calderón.
The changeover takes place in an environment where the network faces a more competitive market, with pressure on inventories, changes in commercial dynamics and limitations in some segments such as the government sector, which has forced a rethinking of the operational strategy.
With a national presence through 51 distributors grouped into 11 business groups , the network will seek to reinforce its main differentiator: the ability to offer a comprehensive solution beyond the sale of units, with emphasis on after-sales service, the availability of spare parts and speed in service.
“We have to build our competitive advantage as a network,” Rivera said in an interview with T21. He emphasized that integration between the plant, finance, and distributors will be key to executing an effective strategy.
Among the challenges identified by the new leadership are inventory management —with around 350 units pending placement—, as well as the need to strengthen financing schemes and prices to maintain competitiveness, explained the new president.
Added to this is an environment where marketing faces new challenges , from participation in public tenders —where the network has had less presence— to the need to offer more competitive conditions compared to other market players.
Another relevant front is the used car market, where the importation of approximately 33,000 units per year puts pressure on prices and complicates the vehicle fleet renewal process.
Given this scenario, the strategy also includes promoting digital tools to improve service efficiency, from automated spare parts systems to more accurate maintenance diagnostics, with the aim of reducing response times and increasing customer responsiveness.
In financial terms, the network remains stable, although in an environment that demands finer decisions in “pricing and financing”, particularly given lower liquidity in the market, Rivera explained.
With a network that generates more than 40,000 jobs in the country, the new leadership will seek to consolidate internal integration as a basis to strengthen its positioning and respond to current market conditions.
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