In an environment marked by economic volatility and cautious investment, Scania managed to maintain momentum in its main business lines in Mexico. The greatest boost came in buses, where the brand achieved a historic market share leadership, according to Alejandro Mondragón, its president and CEO in the country.
“2025 has been a record year for buses. We closed with around 55% market share in long-distance buses,” Mondragón said.
The result takes on greater significance when one considers that the year was accompanied by adjustments in various productive sectors .
In contrast to the good performance in passenger transport, the cargo market faced a generalized contraction, with declines in the various marketing indicators.
In this context, the manufacturer placed a significant volume of units in a segment where its presence is still in the consolidation phase.
“In terms of cargo, it was a more challenging year for the entire market, but we sold close to 870 units. For us, this is still a great achievement in a segment where we started just a few years ago,” Mondragón explained.
Since 2020, the company has pursued a strategy aimed at positioning the European cab-over truck in a market historically dominated by American configurations. However, this commitment has not been limited to the product itself.
The executive emphasized that the brand’s growth has been linked to comprehensive solutions that include maintenance contracts, service plans, and a network of company-owned workshops. “We were pioneers not only in bringing European technology to the market, but also in selling it as a complete solution, with maintenance and our own brand-owned workshops,” he stated.
Over the past five years, the company has doubled its share of buses and strengthened its presence in cargo, while expanding its customer service infrastructure in the country.
Looking ahead to 2026, the strategy aims to maintain leadership in buses and accelerate growth in freight.
“The goal is to exceed one thousand truck units by 2026. We have to continue growing, win over more customers, and continue providing better service to our current customers every day,” Mondragrón stated.
In the case of buses, the company anticipates a natural adjustment in the market due to fleet renewal cycles recorded in 2025.
“The total market is going to compress due to the buying cycle (…) our idea is to maintain first place,” Mondragón commented.
With a strategy focused on service, technology, and disciplined growth , Scania seeks to consolidate its model in Mexico under a clear premise. “We are here to transform the industry,” Mondragón emphasized.
In an environment where uncertainty has become permanent, the automaker is committed to deepening its presence in strategic segments and strengthening its operational structure as a path towards 2026.
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