After a decline last August, the Mexican automotive industry showed a rebound in new vehicle sales in September 2025, according to figures from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) .
According to the report of the National Institute of Statistics and Geography (INEGI) , automobile sales in the domestic market during the ninth month of the year totaled 117,182 light units , an increase of 0.3% compared to September 2024, when 116,789 vehicles were sold.
Despite the positive September figure, car sales in the first nine months of 2025 totaled 1,075,188 units , a 0.6% drop compared to the same period last year.
According to INEGI records, this is the fourth best January-September cycle in the last 10 years.
Among the best-performing brands in the first nine months of 2025 are Nissan with 18.3% of the market, General Motors with 13.3% , Volkswagen with 11.4% and Toyota with 8.4% , according to the Mexican Association of Automobile Distributors (AMDA) and the Mexican Association of the Automotive Industry (AMIA) .
Meanwhile, Isuzu (44.9%), JAC (16.6%), Suzuki (14.1%), Mazda (4.3%), and Honda (1.5%) are among the brands that recorded sales declines during September 2025 compared to the same month last year.
According to the Monex Financial Group , the Mexican automotive industry faces a challenging environment due to the imposition of U.S. tariffs; however, it is one of the sectors that has shown the greatest resilience during this complex period of global trade reconfiguration.
Industry experts have pointed out that, given the uncertainty surrounding tariff changes and political pressures, it is necessary to develop joint strategies and more robust supply chains to sustain Mexico’s competitiveness in the North American context.
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