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Home FEATURED

Zinergia: Technology consolidates the vision of a strategic partner

The use of infrastructure and data allows for the creation of a market differentiator.

T21 Media by T21 Media
1 September, 2026
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In its analysis, Supplier Collaboration: Unlocking the Ultimate Competitive Advantage , McKinsey & Company identifies that companies that establish systematic collaboration schemes with their key suppliers achieve substantially higher productivity increases, outperforming their industry competitors by up to 40% in EBIT growth through operational efficiencies and co-innovation projects.

In the freight transport sector in Mexico , companies are being pressured to achieve better service levels to contribute to the productivity of their clients, who face more demanding markets, and in this, efficiency is shared with their strategic partners.

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In the case of Zinergia (number 6 of the Top 100 of Autotransport® ) it has maintained a constant evolution to move from a provider of transport services to a strategic partner with a focus on visibility, safety and real-time reaction capacity.

In-house innovation and data architecture

Zinergia identified that one of the market differentiators was in the development of its own management and monitoring tools , instead of depending on third-party platforms, and, in response, this group has configured an internal (in-house) development team responsible for the design, maintenance and evolution of its systems.

This technological ecosystem integrates the advanced geolocation platform SPL Track, designed to meet the specific needs of each client and supported by the operational management of more than 4,600 installed GPS devices. “ Our proprietary architecture guarantees the flexibility to adapt solutions as our clients’ operational requirements evolve,” emphasizes Luis Morales, CEO of Zinergia.

Among the advantages they find is the migration to data-driven management, which replaces intuition with objective and measurable decisions. The systematic analysis of information allows for cost reduction, increased productivity, anticipation of contingencies, improved service levels, and guaranteed rigorous traceability for every trip.

Comment and follow us on LinkedIn: @GrupoT21

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Tags: freight transportQUALITY OF SERVICESTechnologyZINERGIA

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índice de Confianza del Transporte y Logística – Cuarto trimestre 2023 10 destinos de exportación de vehículos pesados 2023 Descubre el Top 10 de destinos de exportación de vehículos pesados en México en 2023 La venta de vehículos pesados rompe récord en 2023 5 marcas de camiones más vendidas