SAN PEDRO GARZA GARCÍA, NL – Adverse news about the pace of the economy is constant, and in many cases, unfavorable. This is compounded by the uncertainty caused by U.S. President Donald Trump’s constant threat to impose tariffs on his trading partners.
In this context, Jorge Casares, general director of Trayecto ( number 1 in the Top 100 of Autotransporte® ), highlighted that above the challenges that Mexico and the United States face, both countries have a tradition and strong ties, which are combined with the resilience that characterizes the Mexican, factors that will allow them to face the current situation.
Adding to this element, Casares emphasized that business vision must extend beyond four- or six-year terms, which exceed the terms of government in both Mexico and the United States.
At the 2nd Trayecto Forum, Jorge Casares emphasized to his various stakeholders that “we will not tire of investing in Mexico,” especially in talent and in creating the best conditions for their activities.
In his talk titled “Transcendence and Leadership: The Essence of Business Strength,” Jorge Casares shared that current times require leaders with three characteristics: “anticipating the future; attracting and developing talent; and creating culture.”
Regarding the first point, Casares emphasized the need for leaders to identify strategic changes that improve business performance and make assertive decisions.
In terms of attracting and developing talent, he indicated that the goal is for everyone to live better lives, “which is why we must create decent work, well-paid jobs with a life and career plan.” With these elements, in his view, the best profiles can be attracted and retained in the company.
To create culture, Trayecto is clear about the need for investment. “At Trayecto, we conceive creation around human beings. It’s worth being good, leading companies based on the human environment. We must be committed to good salaries and good facilities.”
One element he highlighted in his talk is the ability to navigate uncertainty. He recalled what happened during the COVID-19 pandemic, which saw a crisis and had to be addressed. “Crises always provide lessons, one of which was to be prudent and not fearful when investing. We must be impeccable and relentless in achieving our goals.”
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