In March 2026, new vehicle sales in the Mexican market totaled 131,548 units, representing a 2.4% increase compared to the same month in 2025, when 128,434 cars were sold in the country, according to data from the National Institute of Statistics and Geography (Inegi) .
The first quarter of the year also showed a positive trend, with the sale of 381,632 vehicles, an increase of 3.7% compared to the same period in 2025, in which 367,989 units were sold.
The cumulative figure represented the best result for a January-March period in the last nine years, according to statistics from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) .
According to the Mexican Association of Automotive Distributors (AMDA) and the Mexican Automotive Industry Association (AMIA) , the brands that stood out in vehicle sales during the January-March 2026 cycle were Nissan with a 17.6% share, General Motors with 13.2%, Volkswagen with 11.1%, Toyota with 7.8% and KIA with 7.2 percent.
In the third month of the year, Mitsubishi reported a 37.4% increase in its sales compared to March 2025, Hyundai advanced 10.6%, Volkswagen accelerated 3.7% and Ford increased 2.2 percent.
Chinese brands , which continue to gain ground in the Mexican market, showed mixed performance during the period. JAC increased its sales by 1.2% in March 2026 compared to the same month in 2025, MG Motor saw a 28.6% increase, Foton experienced a 0.9% decrease, and Changan rose by 57.6%.
March’s vehicle sales figures showed a rebound in annual sales, after having suffered a 0.3% drop last February.
The positive performance of the national automotive industry in the third month of the year could signify a slight recovery in the Mexican economy.
It also reflects the strength of this sector in a volatile environment framed by tariff uncertainty and the constant change of trade policies in the world.
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