After starting 2026 on a high note, new vehicle sales in the domestic market totaled 118,297 units last February , a 0.3% slowdown compared to the same month in 2025, when 118,602 cars were sold in Mexico, according to data from the National Institute of Statistics and Geography (Inegi) .
Conversely, in the first two months of 2026, 250,076 vehicles were sold , which represented an increase of 4.4% compared to the same period last year, in which 239,555 units were sold.
According to data from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , this is the best result for a January-February period in the last nine years.
In the January-February 2026 period, the brands that stood out in vehicle sales were Nissan with 18% market share, General Motors with 13%, Volkswagen with 11.2%, Toyota with 7.9%, and KIA with 7.3%, according to the Mexican Association of Automotive Distributors (AMDA) and the Mexican Automotive Industry Association (AMIA) .
Meanwhile, in the second month of the year, Mitsubishi reported a 13.8% increase in sales compared to February 2025, Ford increased 8.9%, Volkswagen accelerated 1.4%, and Honda 2.6%.
The performance of Chinese brands during the period showed mixed results. JAC saw an 18.4% drop in sales in February 2026 compared to the same month in 2025, MG Motor experienced a 1.6% increase, and Geely saw a 249% increase.
The Inegi report indicated that as of January 2026, the Zeekr and Lynk & Co brands , marketed in Mexico by the company Geely Auto Mexico Corporation , were incorporated into the registry .
February’s vehicle sales figures showed mixed results: on the one hand, annual sales declined, while the performance in the first two months reflected good results.
According to analysts, moderate private consumption is expected this year , stemming from external factors such as global tariffs, and internal factors such as low economic growth, which will affect Mexicans’ vehicle purchasing decisions.
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