After the slowdown experienced in November, the Mexican automotive industry closed 2025 with positive figures, registering 154,395 vehicles sold last December , which meant an increase of 4.9% compared to the same month of 2024, when 147,140 units were sold.
According to data from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , released this Tuesday by the National Institute of Statistics and Geography (Inegi) , in the January-December period the placement of automobiles also accelerated, totaling 1,524,583 units sold , an increase of 1.3% compared to the accumulated in the same period of 2024.
According to data from Inegi, this is the third best January-December cycle in the last 10 years in terms of accumulated vehicle sales in Mexico.
Nissan with 18% market share, General Motors with 13%, Volkswagen with 11.3%, Toyota with 8.3%, and KIA with 7.3%; were the brands that showed the best performance in vehicle sales during the 12 months of last year, according to the Mexican Association of Automotive Distributors (AMDA) and the Mexican Automotive Industry Association (AMIA) .
Conversely, in the last month of 2025, Ford reported a 3.7% decrease in its sales, Honda had a 5.3% drop, JAC registered a 12.7% decrease, and Volkswagen slowed by 4%, according to the report from these organizations.
The strong finish to 2025 in terms of sales demonstrates the resilience of the Mexican automotive sector, which overcame difficulties throughout last year, such as the imposition of tariffs by the United States.
Seasonal factors, such as the end-of-year celebrations, influenced the increase in the sale of new vehicles in the domestic market, which boosted the positive figures of this industry in a commercial environment marked by instability and restrictive policies in the world.
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