
International Motors announced the addition of three executives to its leadership team in Mexico and Latin America, with the purpose of strengthening its service areas, talent development and marketing of transportation solutions.
The appointments correspond to Ramón López , as Vice President of Service Solutions; Alejandra Cortez , as HRx Associate Director; and Diana Ruiz , as Director of Sales Solutions for Latin American markets.
One of the main focuses of this reorganization will be on the after-sales area and the relationship with the distributor network, aspects linked to customer service and the operation of commercial vehicles.
In this role, Ramón López will be responsible for strengthening service processes, improving coordination with distributors, and boosting operational efficiency. He has over 30 years of experience in transportation and commercial vehicles , particularly in after-sales service, operations, and distribution network development.

“Strengthening our service capabilities is fundamental to continuing to elevate our customers’ experience. We want to work ever more closely with our distributor network, drive operational excellence, and develop solutions that generate greater value for the business throughout the region,” López stated.
Furthermore, Alejandra Cortez will be in charge of promoting talent development strategies, with an emphasis on the formation of high-performance teams and the alignment of staff capabilities with the company’s operational needs.

The executive has experience in Human Resources leadership and organizational transformation processes.
In the commercial sphere, Diana Ruiz will assume the responsibility of strengthening International’s presence in Latin American markets by working with distributors and identifying specific customer needs.

Ruiz has over 14 years of experience in the automotive industry , with expertise in commercial strategy, dealer development, and operational transformation.
“We want to work even more closely with our distributors, understand the particular needs of each market and translate them into solutions that boost their growth and that of International in the region,” the executive stated.
With these moves, the company seeks to coordinate its after-sales capabilities, talent management, and business development as part of its operating strategy in Mexico and Latin America.
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