In the first half of 2026, the performance of logistics chains showed signs of recovery and growth, driven mainly by domestic consumption and the favorable expectations generated by the 2026 FIFA World Cup, as noted by Diego Casares Zambrano, Warehouse and Commercial Manager of Work One Solutions , a company specializing in comprehensive logistics solutions in North America.
According to Casares, in 2025 commercial and economic uncertainty caused various productive sectors to remain cautious in their operations ; however, so far this year there is a greater willingness to invest and develop new projects, which has resulted in a positive first half of 2026 for the company.
One of the sectors that has driven logistics activity during this period has been consumption. In an interview with T21, he explained that the increased demand for products related to the World Cup has generated greater movement of goods in import, storage, and distribution processes within the country.
This dynamism has been particularly evident in categories such as household appliances, electronics, and clothing . For logistics companies, this has meant greater operational capacity requirements in distribution centers and ground transportation.
Although a moderation in consumption is expected during the second half of the year, Casares Zambrano considered that the flow of tourists and goods generated by the World Cup held between Mexico, the United States and Canada will continue to boost regional logistics activity.
According to the Ministry of Tourism (Sectur) , the 2026 World Cup will attract 5.5 million visitors and generate an economic impact of more than 60 billion pesos (mdp), which will increase the demand for logistics, transportation and distribution services in Mexico.
Beyond consumption, the sector’s focus is on strategic industries such as automotive and export manufacturing . These segments remain pillars of Mexican logistics due to their close relationship with the U.S. market and the need for efficient cross-border operations.
According to the executive, increased US consumption could translate into greater demand for Mexican exports, especially in the automotive sector. This would strengthen transportation, warehousing, and customs services related to foreign trade
According to the National Institute of Statistics and Geography (Inegi) , in the period January-May 2026, 1,388,236 light vehicles were sent abroad , which meant an increase of 4% compared to the same period last year.
However, much of the growth outlook hinges on the renegotiation of the United States-Mexico-Canada Agreement (USMCA) . Casares noted that the industry needs long-term certainty so that projects currently under analysis and pricing can materialize into concrete investments in the coming months.
The combination of a more dynamic domestic market, greater regional integration, and a stable trading environment will be the foundation for a strong finish to 2026 and a favorable start to 2027. In this scenario, logistics chains will continue to play a strategic role in connecting production, trade, and consumption in North America .
“We are closing the first half of 2026 with the conviction that major logistics projects reflect business confidence,” concluded Diego Casares.
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