The Daimler Truck Group in Mexico has launched its Evolución Elite recertification program as an integral part of its “Dealership of the Future” strategy. Developed in collaboration with the Freightliner, Mercedes-Benz Buses, and Daimler Truck Financial Services brands, this program aims to strengthen customer service and continuous improvement through its strategically located network of dealerships across the country.
The Evolución Elite certification drives business partners through rigorous processes, agile management, and continuous improvement, ensuring a customer-centric approach.
This year, the Daimler Truck Group aims to recertify 30% of its dealership network, with the goal of achieving 100% coverage by 2025, as part of the first phase of its transformation strategy.
Velocity Mexicali and Camiones Rivera Puebla have been the first dealerships to receive this distinction, demonstrating their commitment to operational excellence and customer satisfaction.
To achieve this certification, dealerships must exceed customer expectations by strengthening their sales, service, and parts supply processes.
Marcela Barreiro, President and CEO of Daimler Truck Mexico, expressed satisfaction with the dealership network’s commitment to the vision of a future network. She emphasized that this commitment is crucial to improving service quality and ensuring a more promising and sustainable future for Mexico and the world.
Meanwhile, Alexandre Nogueira, CEO of Mercedes-Benz Buses, emphasized the importance of preparing operations to offer comprehensive solutions that consistently exceed customer expectations. He underscored the need to strengthen the dealership network to keep the world moving.
The recertification process is supported by operations consultants who work closely with the dealerships to foster continuous improvement. These actions are part of the strategic initiatives of the Daimler Truck Group in Mexico and its dealership development area.
With a clear vision towards 2030, the Daimler Truck Group in Mexico is committed to consolidating a solid, agile, and connected network, maintaining its position as a market leader.
For the brand, the Evolución Elite recertification marks the beginning of its journey towards operational perfection and customer loyalty.
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