In May 2025, 119,961 light vehicles were sold in Mexico , which meant a drop of 0.4% compared to May 2024, which also represented the second month of the year with negative figures , since the placement of new cars also fell last April, according to data from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .
The agency also reported that during the January-May period of this year, automobile sales totaled 593,284 units , an increase of 0.9% compared to the same period last year. According to INEGI records, this is the second-best January-May sales cycle in the last 10 years.
Among the brands with the best performance in terms of vehicle sales in the accumulated 2025 were Nissan with 18.1% of the market, followed by General Motors with 13.5%, Volkswagen with 11.3% and Toyota with 8.4%, according to the Mexican Association of Automobile Distributors (AMDA) and the Mexican Association of the Automotive Industry (AMIA) in their report .
According to the report of these organizations, brands such as Isuzu , Honda , General Motors , Suzuki and JAC showed falls in their sales during May 2025, with decreases of 36%, 19.7%, 5.8%, 14.4% and 7.2% , respectively, against the placements of the same month last year.
Regarding luxury brands , in the fifth month of the year, Infiniti registered a 17% decrease in sales, Acura also had a 31.9% drop and Mercedes-Benz reported a 26.6% drop compared to May 2024.
In its report, Inegi announced that starting in May 2025, the company Chirey Motor México, which provided data for the Chirey and Omoda brands , will stop providing figures for the RAIAVL.
The decline in light vehicle sales in May 2025 was reflected in a slowdown in the Mexican market, so demand is expected to decline in the second quarter of the year.
Under this scenario, the Mexican automotive industry faces a challenging environment following the imposition of 25% tariffs on vehicles imported by the United States and manufactured in Mexico, according to Grupo Financiero Monex .
Meanwhile, Fitch Ratings has changed its outlook for the global automotive sector from “neutral” to “deteriorated” for 2025, estimating that the U.S. tariff measure will lead to production cuts and increased costs.
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