While the world’s leading shipping companies compete on scale, capacity and fleet size, Pacific International Lines (PIL) – founded in Singapore – seeks to make its way into the Mexican market by betting on a different strategy: closeness to the customer, speed in decision-making and long-term relationships .
That is the vision that Brenda Santiago has been driving since last April, when she took over as the company’s general manager in Mexico amidst one of the most complex moments for transpacific maritime transport , marked by rising tariffs, space shortages and growing uncertainty stemming from changes in US trade policy.
The executive reached the position after an 18-year career in the maritime industry, a career that began in cargo release and later led her to hold financial and regional responsibilities in various Latin American countries. Today, she heads an office destined to play a key role in PIL’s expansion plans in the region .
“My vision is to consolidate PIL as an organization recognized for its closeness to customers, excellence in service and ability to adapt to a constantly evolving market,” he says in an interview with T21.
Its arrival coincides with a period of strengthening the Singaporean shipping company’s direct presence in Latin America. After establishing its own operations in Mexico and Peru, the company continues to expand with new offices in Ecuador and Colombia , a strategy aimed at bringing decision-making closer to the markets where it operates.
Mexico occupies a special place within these plans. In addition to being one of the main destinations for Asian cargo, it represents a natural platform for connecting services to Central and South America.
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