New technologies such as artificial intelligence (AI) in logistics and supply chain in Mexico allow for greater control in operations, security and more efficiency, agreed industry specialists.
Miguel Ángel Rodríguez, regional manager of Transportation at Grupo Bimbo , considered the use of AI to be fundamental, as it is a new way of working and managing.
“AI won’t take your job, but someone who knows how to use artificial intelligence can put your job at risk. The best players are those who understand the rules of the business, the operational rules, and they are the ones who encourage you to use these kinds of tools for the benefit of the organization,” he emphasized.
During the panel “Leveraging technology towards efficiency in logistics operations”, held by the National Council of Executives in Logistics and Supply Chain (ConaLog) , he commented that the company has registered more than 115 million pesos (mdp) in savings in the last three years , derived from the implementation of various technological tools.
“That’s what technology has helped us with, especially in driver safety and improving customer service levels. It starts with safety (the implementation of technologies), but one effect is profitability, optimizations, and monetary gains. Initially, it was about monitoring and reviewing, ensuring the safety of our drivers by observing their driving habits and focusing on safety and security . One effect of this is preventing costs, theft, or accidents,” he explained.
In 2025 alone, the company recorded seven thefts of units, while so far this year, two have been recovered, he recalled.
“For us, given the country’s road network and socio-demographic characteristics, technology is essential in cases of roadblocks or robberies; we plan our routes or detours, seeking the best alternative to ensure we can reach our customers and return the next day to sell,” he explained.
Carlos González, CIO of TDR Transportes , explained that for the company, technology is not a tool isolated from operators and administrators. “What we have implemented is a comprehensive ecosystem , an orchestrator where we centralize all the information from the entire cycle to improve operational control, support our operators, and enhance the customer experience.” He specified that these tools have allowed them to take positive actions in their operations.
Erik Markeset, CEO of Tsol , explained that there are three groups of AI: machine learning , which is the system that deduces patterns; generative AI , which allows human-like interaction and can generate code or speech; and agentic AI , which is assigned certain tasks simulating a human being.
He explained that an example of agentic AI is the interaction via WhatsApp with an operations manager of a transport company who receives a large number of messages asking about the status of a customer’s shipment, where the use of telemetry allows knowing data such as the location of the unit without human intervention.
Alejandro Pineda, Director of Logistics Solutions at RECSOLOG , explained that technology is a tool that advances every day, and those who “don’t embrace it risk getting lost along the way. The main challenge is making the right decisions and empowering our clients.”
He mentioned that AI has provided them with support in the area of analytics, in inventory control , “it does it in a matter of seconds, it gives predictive models, it tells us which products are selling, expiration dates, and it helps us to be more accurate in the data we give to users.”
According to the consulting firm IDC , business spending in Mexico on AI will climb to 110,535 million pesos in 2028, reflecting one of the fastest growth rates within the country’s technology ecosystem.
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