Jorge Andrés Rivas Contreras’s story in the sector began in August 2013, within a company dedicated to the import of household goods. There he took his first steps in areas such as pricing , traffic and imports, a stage that proved fundamental in building a comprehensive perspective of the logistics chain .
“It was an experience that allowed me to understand the operation from its foundations,” he noted. Beyond the processes and the coordination of shipments, he discovered that logistics is an activity closely linked to a company’s business strategy.
That vision accompanied him when he joined TIBA, a firm specializing in international logistics solutions, where he has spent much of his professional career. He started as an Operations Executive and, over the years, assumed responsibilities in the management of air, sea, and land operations, accumulating experience in various aspects of freight forwarding .
He currently serves as Verticals Manager at TIBA Mexico , a position from which he leads the specialization strategy for sectors such as health care, project cargo, bulk liquids, hospitality and solar, industries that demand logistics solutions with high levels of technical, regulatory and operational knowledge.
Their work is not limited to business development. It also involves strengthening the technical capabilities of the teams , designing proposals tailored to the specific needs of each industry, and fostering collaboration between operational, commercial, and business development areas.
“Specialization is one of the key differentiators in modern logistics,” said Jorge Andrés Rivas, one of T21’s 21 Young Leaders . In a context where supply chains face increasingly complex challenges, he believes that customers are no longer simply looking for suppliers capable of moving goods from one point to another.
Their vision for the future of freight forwarding is clearly defined: the growth of the sector will increasingly depend on the ability of companies to develop specialized knowledge and translate it into solutions tailored to each market.
With over a decade of experience in international logistics, he continues to champion an idea that has guided his career since his early years in the industry: logistics is not just about moving cargo, but about understanding customers’ businesses to become a strategic partner that drives their growth.
Comment and follow us on LinkedIn: @Evangelina del Toro / @GrupoT21
