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Home OPINION Guest column

Radical Collaboration: The End of “Proprietary Logistics”

T21 Media by T21 Media
22 June, 2026
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For years, we understood logistics competitiveness in Mexico as a race to accumulate assets to solve problems individually: who had the largest fleet, the most modern distribution center, or the most comprehensive software . We operated under a proprietary logistics model, where information secrecy and absolute control of resources were the norm. However, in the context of 2026—with companies relocating and saturating our capacity ( nearshoring ) and constant geopolitical volatility— this model reached its limit .

Today, “I’ll do it alone” is a recipe for inefficiency . It’s time to move towards what I call Radical Collaboration .

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But first, let’s see why we’re at this turning point. 2026 isn’t just the year of the World Cup or the consolidation of nearshoring , but the year where the gap between companies that “move cash” and those that “manage intelligence” has become insurmountable .

As professionals in the sector, we face a convergence of geopolitical tensions, disruptive technological advances, and unprecedented pressure for sustainability.

In my view of the current system, I propose five pillars that define the survival and success of our supply chains in Mexico today:

  1. The Nearshoring Mirage : Geographic location is irrelevant without real operational efficiency.
  2. Logistics 5.0: The return of human talent as the true orchestrator in the face of automation.
  3. Radical Collaboration: The end of “Ownership Logistics” and the birth of shared ecosystems.
  4. Logistics Shielding: Integrating logistics security with cutting-edge technology for risk prediction.
  5. The Discipline of Data: The most advanced software fails without a solid process culture.

And to understand the trend and transform execution, we must begin the transition towards collaborative economy models — what I call Collaborative Logistics — to optimize the country’s idle assets and gain resilience as a bloc, Radical Collaboration .

The cost of operational isolation

We cannot ignore the data: trucks traveling with 30% idle capacity, empty return trips eating away at profit margins, and underutilized distribution centers while the neighbor desperately seeks space. In a Mexico that aspires to be the Hub of North America, this waste of assets is not just an administrative error; it represents a loss of national competitiveness.

True resilience will not come from buying more equipment, but from optimizing what we already have through sharing resources.

Synchronization over possession

In Radical Collaboration I propose three pillars that we must adopt as a professional association:

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  1. Shared Assets: If my route coincides with that of a “competitor” and we both carry a partial load, collaboration is the only logical way to reduce costs and carbon footprint.
  2. Network Visibility: Breaking the Information Secrecy. Real-time data visibility (traffic, risks, customs) is most valuable when shared. A connected ecosystem reacts faster than an isolated company.
  3. Systemic Trust: This is the biggest challenge. We need clear protocols and partnerships that act as guarantors of this trust.

We Have The Perfect Laboratory

From my practical perspective, I see Mexico’s potential not only as a transformative hub, but also as a collaborative node. We can be the great laboratory where industry, transportation, and government cease operating in isolation and begin functioning as a synchronized network.

In conclusion, the era of competing for assets is over; the era of competing for collaborative architectures has begun. As supply chain professionals, our job today is not just to manage inventories, but to orchestrate communities .

In logistics, if you’re not collaborating, you’re wasting the future of your organization and Mexico’s.

Is your organization ready to open up its data for the sake of collective efficiency?

*Rodolfo López Cerdán is an independent supply chain consultant and advisor to #SoyLogístico .

Comment and connect with Rodolfo López Cerdán on LinkedIn .

Comment and follow us on LinkedIn:  @GrupoT21

 

Tags: #IamLogisticsASSET MANAGMENTLOGISTICAL COLLABORATIONRADICAL COLLABORATIONRODOLFO LÓPEZ CERDÁNSHARED ASSETS

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índice de Confianza del Transporte y Logística – Cuarto trimestre 2023 10 destinos de exportación de vehículos pesados 2023 Descubre el Top 10 de destinos de exportación de vehículos pesados en México en 2023 La venta de vehículos pesados rompe récord en 2023 5 marcas de camiones más vendidas