GUADALAJARA, JAL. – In a sector accustomed for years to hearing promises about technology, Motum demonstrated at Expo Transporte ANPACT 2025 that artificial intelligence has moved beyond mere rhetoric to become a measurable impact. Through the evolution of Enlace Freightliner 3.0 and the Artificial Intelligence Neural Agent (ANIA) , the Mexican company presented real results in safety, efficiency, and productivity for the country’s fleets.
As part of the event, Motum launched an exclusive Experience, designed specifically for the country’s leading fleets, located in a VIP area at a hotel near the exhibition venue. There, guests were able to experience the new generation of connectivity firsthand, view hard data, see real-world case studies, and hear testimonials from clients who have already achieved significant improvements in safety and operations.
Pedro Rivera , CEO of Tecnomotum, recalled that the alliance between Tecnomotum and Freightliner Mexico began ten years ago, in 2015, with the first Enlace.
“The challenge was clear: to improve the user experience and leverage the potential of vehicle information,” he explained.
Next came Enlace 2.0 in 2019, which unified tracking, telematics, and predictive maintenance functions into a single platform; and now Enlace 3.0, which adds a two-way camera (Driver Coach) and an artificial intelligence system called ANIA (Artificial Intelligence Neural Agent) .
“With ANIA, we can combine information from the truck, its surroundings, and the cameras to perform predictive analysis. We want to warn before an event occurs and thwart a robbery before it happens,” Rivera emphasized.
ANIA integrates data from multiple sources, such as traffic, weather, security alerts, telemetry, and driver behavior, to provide real-time analysis and automated or assisted decision-making. The goal, according to Rivera, is to move from reaction to prevention.
“In cases of theft, accidents, or maintenance, our goal is to be proactive first, then proactive, and only reactive at the very end. If you wait to react until your truck has already been stolen, the chances of success decrease every minute,” he asserted.
The system also interacts with authorities such as the National Guard, generating reports of risk zones and critical times to help redirect units and prevent incidents.
For her part, Itzel Alpízar, Freightliner’s Connectivity and Electrification Strategy Manager, stressed that technological evolution only makes sense when it adds real value to the customer.
“We want technology to translate into safety, efficiency, and profitability. Through Enlace 3.0 and our exclusive fault codes and safety systems, we offer accurate information to prevent accidents, theft, or catastrophic failures,” he said.
The executive explained that Enlace Freightliner Academy , also presented at the event, is a digital learning platform that allows operators, analysts, and fleet managers to train themselves independently on topics such as safety, maintenance, best practices, and proper use of technology.
“Technological adoption is key. It’s not enough to have the camera or the telematics; you have to understand how to use it. That’s why we created an academy that professionalizes the end user,” Alpízar pointed out.
Rivera acknowledged that, as with seatbelt use, there is still resistance among drivers to adopting technologies like cameras. However, she asserted that awareness campaigns are yielding results, especially among female drivers, who report feeling safer with video assistance.
“The camera isn’t for surveillance, but for protection. It helps us detect fatigue, distraction, or risky situations. And when used correctly, it saves lives,” the executive emphasized.
To strengthen this adoption, Tecnomotum works with fleets, insurers, and Freightliner distributors on training and awareness programs.
“It’s no use having technology if you don’t use it. The difference between an efficient fleet and one in crisis can be the correct adoption of these tools,” Rivera stated.
Based in Orizaba, Veracruz, Tecnomotum defines itself as a 100% Mexican company driven by artificial intelligence and local talent.¿
His vision, Rivera explained, is to turn Orizaba Valley into a global hub for innovation and technological development for the transportation industry.
“Our dream is bigger than technology. We want every kilometer to count, not only to go further, but to leave a better path behind,” he said.
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