Amid the imposition of 25% tariffs on steel and aluminum by the United States, the appliance company Mabe confirmed on Thursday an investment of 668 million dollars (mdd) in Mexico, according to Marcelo Ebrard , head of the Ministry of Economy .
This disbursement will be made between 2025 and 2027 and will be used to strengthen the company’s manufacturing, boost innovation, and consolidate domestic supply.
At Thursday’s morning press conference, Ebrard emphasized that the investment is part of Plan Mexico ‘s investment portfolio .
“It’s a significant investment, part of the Plan Mexico investment portfolio; it’s $668 million, both with and without tariffs; 15 plants in Mexico. A Mexican company founded in 1946, it has emerged ahead of the competition with various Asian companies and is one of the leading exporters of household appliances to the United States,” the federal official emphasized.
In his presentation, Pablo Moreno Cadena , General Director of Corporate Affairs at Mabe, stated that “with or without tariffs,” the company will continue investing in Mexico.
“Our goal is to maintain Mexico’s position as a leader in home appliance production. That’s why we’re investing in technology, sustainable processes, and the talent of our people,” he said at the conference.
The executive emphasized that this disbursement will add to the investment that has been made in Mexico since 2023, which totals $1.145 billion in infrastructure and technological development .
“Between 2025 and 2027, Mabe will invest $668 million in the country, adding up to a total investment of more than $1.145 billion in infrastructure and technological development, which we have invested together since 2023,” he explained.
This investment is in addition to those announced on March 7 by the companies Sempra Infraestructura , specialized in energy projects, as well as the e-commerce platform Mercado Libre , which will disburse $6.95 billion in Mexico .
Mabe’s investment announcement comes amid the March 12 implementation of 25% tariffs on all steel and aluminum imports from the United States, and amid a pause at a similar rate for Mexican products covered by the United States-Mexico-Canada Agreement (USMCA) until April 2.
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