E -commerce continues to gain ground in the purchasing preferences of Mexican consumers, as in 2024 electronic commerce of goods and services had a share of 6.9% of the national Gross Domestic Product (GDP) , the National Institute of Statistics and Geography (Inegi) announced on Wednesday .
The contribution of e-commerce as part of GDP rose from 6.4% in 2023, the agency detailed.
According to the Gross Value Added of Electronic Commerce (Vabcoel) report , the 2024 results reflected the behavior of internet commerce in the economy , with an increase in the use of services through business-to-consumer (B2C) transactions.
The analysis indicated that the Gross Value Added of Electronic Commerce in 2024 was 2.3 trillion pesos.
Of the Gross Value Added (GVA) generated by electronic commerce in the aforementioned period, 51.3% corresponded to other services – such as real estate rental, hotel services, transportation, business support services, among others – that are offered through digital business-to-business (B2B) and B2C transactions.
Meanwhile, 29.1% corresponded to retail trade – marketplaces that sell directly to end consumers – whose increase was due to the increase in purchases made by users through social networks and instant messaging.
In turn, 19.6% were wholesale trade transactions , that is, companies that sell products to other companies.
The results from Vabcoel show that the digital economy is experiencing rapid growth , especially in e-commerce, which encompasses the process of buying, selling or exchanging goods, services and information through computer networks, driven, in part, by campaigns such as El Buen Fin and Hot Sale.
The data also reveals the behavior of the country’s economy, which grew 0.7% in 2025, according to information from Inegi.
According to the consulting firm Statista , in 2025 the Mexican e-commerce market had approximately 80 million users and was estimated to generate around 45 billion dollars.
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