Mexican consumers continue to show restraint when purchasing goods and services, despite the fact that inflation has been declining, reaching 3.51% last July, marking two consecutive months of declines.
In this context, the Timely Indicator of Private Consumption (IOCP) predicted a 0.1% annual decline in consumption for June 2025, and a 0.4% annual decline for July, according to figures from the National Institute of Statistics and Geography (INEGI) .
In its monthly measurement , the IOCP predicted a 0.3% increase in the sixth month of the year, while for July it also estimated an increase of 0.6 percent .
According to information from the consulting firm Kantar , six out of 10 Mexicans have changed their purchasing habits and are opting for more affordable products .
According to the firm, inflation, slower growth, low employment prospects, and external pressures are impacting consumer confidence, leading to reduced spending .
Among the habits that Mexican consumers have acquired are that 57% are buying products from cheaper brands , and that 52% will begin purchasing products with the Made in Mexico seal , due to the threat posed by the United States’ tariff policy.
In light of this, the study revealed that retail chains that offer deep discounts, known as hard discounters , such as 3B stores , Neto , and others, have gained ground in the preference of Mexican consumers.
“After several years of moderate expansion, hard discounters increased their number of branches by 19% from 2023 to 2025,” the consultancy noted.
The IOCP’s purpose is to provide timely and accurate estimates of private consumption, INEGI explained.
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