AP Moller-Maersk announced it will change the color of its containers from the traditional gray to the shipping company’s signature blue . The change comes almost five decades after the introduction of the color scheme resulting from a mix of black and white.
In line with the information that has emerged, the measure would be valid for Dry Van cargo containers, but it was not specified whether it would be replicated in the case of refrigerated containers , which are usually targets regardless of the owner company.
In this context, the Danish company announced that “in 1975, we introduced our first container line, the Panama Line, and the gray dry container became a global symbol of Maersk’s reliability. Now, almost five decades later, our containers are painted to match the color that encapsulates our more than 120 years of moving customers’ cargo.”
For his part, Sam Poulter, Maersk’s Global Director of Brand and Content, commented: “More than just a symbol of our brand and heritage, the Maersk blue is synonymous with trust . And our containers represent the trust of our customers who have entrusted their products to Maersk.”
“As our most visible brand asset, to celebrate that trust, our gray containers will now proudly bear the Maersk Blue, which is already the hallmark of our iconic ships, aircraft, cranes, trucks, vans, and logistics facilities,” he added.
Maersk is positioned as the second largest shipping line in the world, with 4,577,146 containers and 737 vessels , according to information from Alphaliner.
With information from Portal Portuario , a media outlet specializing in ports and maritime transport in Chile.
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