In the cumulative period from January to October 2024 , sales of cargo vehicles stood at 40,077 units , according to data from the National Institute of Statistics and Geography (Inegi) , where the tractor-trailer class contributed 21,813 , an amount that represents an increase of 10.4%compared to the same cycle in 2023.
The numbers described above suggest that in 2024 the cargo vehicle industry could reach up to 42 thousand units in the cargo segment in retail sales, and in this scenario , Kenworth Mexicana , a subsidiary of PACCAR Mexico , anticipates taking advantage of these numbers.
At a press conference, Juan Leonardo Fiorentini , deputy general commercial director of PACCAR Mexico, explained that although 2024 began with a projection of 34 thousand units for the cargo segment, in the middle of the year it was modified to 37 thousand and recently it was placed towards 42 thousand units.
In Fiorentini’s view, the year has a certain pre-purchase effect due to the introduction of the new emissions standard (NOM-044) starting in 2025, and this, together with the issues of cargo demand, has resulted in better sales performance.
Tonathiu Venegas , commercial director for Mexico, explained that 2024 will be an exceptional year and that in the case of tractor trucks they will be above the industry, which is expected to grow by 12% , while Kenworth will do so by close to 14 percent .
According to Inegi data, Kenworth has displaced a total of 9,159 tractor-trailers in the cumulative total up to October , which represents an increase of 16%, while the industry’s growth is 10.4 percent.
By 2025, executives said that the industry could fall by double digits compared to 2024 levels, “but we will still have the second or third best level in recent years,” said Tonathiu Venegas, which is why there will be positive numbers.
In Juan Leonardo Fiorentini’s view, the adjustment in the industry will be based on three fundamental elements : “The first year of government does not always have the same speed as the last years of government; changes in emissions will have an effect on the market; and the third that we identify is the caution of transporters in the face of the start of President Trump’s administration in the United States.”
