International Motors Mexico received the 2026 National Automotive Industry Award , in the Heavy Vehicle Manufacturer category , during the fifth edition of the recognition, held within the framework of the XXIV International Congress of the Automotive Industry in Mexico (CIIAM) .
The recognition comes at a time when the company is reporting growth in its market share, increasing from 14% in 2023 to 22.7% at the close of July 2026 , while in the cargo segment it reached a share of 26 percent .
The award was received by Marcel Prado, Director of Business Support at International Motors Latin America , who highlighted that the company’s strategy has sought to expand its participation beyond vehicle manufacturing.
“This recognition reflects the work we have done to evolve alongside our customers. Today, our role goes beyond manufacturing vehicles: we develop solutions that connect technology, service, and operational capacity to meet their needs,” Prado emphasized.
Among the tools implemented by International is its Control Tower , a platform that connects vehicle information with the service network and which, according to the company, has allowed preventive maintenance to be reduced from up to two days to 3.5 hours .
This tool is complemented by maintenance programs, warranties, monitoring and roadside assistance for fleet operations.
The company also reported an investment of 708 million pesos earmarked for the renewal, expansion, and modernization of its dealer network. These actions are part of International 2030 , a strategy that encompasses technology, customer service, talent development, and sustainability.
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