Lizzet Pérez needs no introduction in the port of Ensenada, Baja California. Not as a metaphor: she was born in this environment. And although L&G Translog , where she is the general manager, has been under that name for six years, her story has been setting the tone for almost two decades.
“My father was an operator his entire life. Since I was a child, he took me with him on board. I grew up among engines and yards, between travel and rest,” she emphasized in an interview with T21.
Her voice is filled with emotion, but also strength. The same strength that allowed her to take the reins of the company when her father, Guillermo, passed away, and later when she also lost her sister Leslie. Today, those initials (L&G) give name to a company that pays tribute and honors its relatives through the movement, Lizzet explained.
L&G Translog is a family business in every sense of the word. Although Lizzet serves as general manager, the business is sustained through the active participation of her two brothers and her mother. Each contributes from their respective positions, consolidating an operation where commitment and closeness are not just rhetoric, but daily practice.
Based in Ensenada, L&G Translog operates key routes such as Tijuana, Ensenada, Tecate, Mexicali, and San Luis Río Colorado , offering domestic and international transportation services, as well as dry van rentals and yard management. Lizzet recalled that the company was the second registered to enter the port of Ensenada, a milestone that marked the beginning of a solid trajectory in the region.
The company has an initial fleet of 12 tractor-trailers and more than 50 chassis , specializing in national and international transportation, dry van rentals, yard management, and in-house services.
Their motto is not just a slogan: “Your cargo on time, all the time,” it is a promise that is respected with technology, 24/7 surveillance and, above all, with character, Lizzet specified.
“I hate lies. I don’t like people saying ‘it’s on the way’ when it hasn’t even come out yet. I prefer to be told straight,” he emphasized.
This transparency is its hallmark. Although it competes with large corporations, Lizzet strives to distinguish her company by what customers value most: compliance and direct contact .
Her day doesn’t end at the office. She commented that as a leader, if something happens to a tractor-trailer at any time, she’s there, moving with the operator, hooking up the bed, sometimes even taking the wheel.
“I drive as a hobby. When I get stressed, I just hop in the car and go for a spin,” he explained, his way of remembering where he came from.
But it wasn’t all smooth sailing. Lizzet faced personal challenges while building the company. With three children (one of whom was already working alongside her), she found clarity amidst the change: she wanted a strong fleet, a large company, and, above all, to leave a lasting legacy.
And that’s what he’s building on. His vision for 2026 is to expand to the United States. He’s already started the paperwork and registration.
“First, I want to strengthen the operation in Ensenada and then cross. But I’m taking it step by step, firmly and without lies,” he asserted.
When asked how she wants to be remembered, Lizzet replied: “As a woman who made it. Who started small and went far. I want L&G Translog to be like those great companies I admire.” Lizzet also thanked her team for their commitment , a key factor in L&G Translog’s growth through collaborative work.
For now, her eldest daughter already works with her, and although she doesn’t expect her children to go into surgery, she does dream of them taking the helm of the business .
“I want them to think like entrepreneurs. To grow what we’ve worked so hard to build,” he emphasized.
Lizzet, like many other women in the trucking industry , not only runs a business, she also carries a history, a family, and a legacy that nothing can stop.
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