Grupo Modelo , part of brewing giant AB InBev , announced it will invest more than $3.6 billion in Mexico from 2025 to 2027 to modernize its plants, boost the circular economy, and empower its customers with technology, credit, and infrastructure improvements.
At Thursday’s morning press conference, Raúl Escalante , Grupo Modelo’s vice president of Corporate Affairs, added that the funding will also help strengthen local supply chains.
“Around 70% of the inputs we use today are domestic, but there are certainly many opportunities to continue increasing this number,” he explained.
The investment will also be used to promote and sponsor positive experiences for Mexicans, such as festivals, fairs, concerts, sports, and entertainment, including, Escalante noted, the World Cup and the Olympics.
“Today, Madam President (Claudia Sheinbaum), we come to renew our commitment to the country. Grupo Modelo proudly announces that during the 2025-2027 period, we will invest more than $3.6 billion in the country, aligned with Plan Mexico,” he stated.
At the conference, he highlighted that they represent 1% of the country’s Gross Domestic Product (GDP) and that their value chain extends from the countryside to the corner store.
Escalante emphasized that Grupo Modelo has confidence in Mexico, given the uncertainty generated among investors by the U.S. tariff plan.
“Over the course of a century, we’ve grown alongside the country, from our first brewery here in Mexico City to today, bringing Mexico’s most valuable and representative brands to more than 180 countries. We stand with Mexico like good friends, in the good times and the bad times,” he emphasized, adding that the country is his primary market.
The company noted that this investment is aligned with Plan Mexico , which seeks to place the Mexican economy in the global top 10 through major investments.
Marcelo Ebrard , head of the Ministry of Economy , recalled that Plan Mexico is a navigation route that aims to “increase our national production, our national content, recover pride in Mexico, Made in Mexico, promote national or in-Mexico investment to reduce imports, expand infrastructure capacities,” among others.
In his speech, the federal official indicated that merchandise from China has been seized, as one of the goals of Plan Mexico is to increase domestic production and reduce imports . Ebrard also mentioned several companies whose patents were revoked for spoofing imports.
The investment announcement by Grupo Modelo, which produces brands such as Corona, Victoria, and Pacífico , comes amid a U.S.-led tariff war currently on hold for 90 days.
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