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Artificial intelligence and data analysis, allies of road safety and efficiency: Samsara

AI-based technology is already showing concrete results in safety, fuel economy, and emissions reduction in transportation.

T21 Media by T21 Media
14 July, 2025
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Digital transformation has ceased to be a promise and has become an operational reality in the transportation sector, according to Óscar Gutiérrez, Samsara ‘s regional sales manager .

In this sense, Gutiérrez explained that it’s not about creating technology for its own sake, but rather about developing solutions that respond to the industry’s real needs.

“Clients are seeing business results. And that has made the acceptance of these technological tools incredible,” he said.

Oscar Gutierrez, Samsara Regional Sales Manager.
One of the most representative developments is the use of cameras with Artificial Intelligence (AI) , which in addition to detecting risky behavior, allow incidents to be prevented.

“Last year, we estimate we prevented nearly 250,000 accidents,” he shared in an interview with T21.

In addition to this safety impact , there are economic and operational benefits. By cross-referencing data, fleet managers can identify consumption patterns and make decisions that reduce fuel costs, one of the highest costs in daily operations.

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The goals are set to continue optimizing operations: making them safer, more efficient, and, increasingly, more sustainable .

Reducing the carbon footprint in transportation is a priority for Samsara , which has been operating in the Mexican market for six years and continues to accelerate its presence.

Outside of his corporate discourse, Óscar Gutiérrez revealed another side. Personally, he believed his leadership is based on two clear priorities: ensuring clients get the results they expect and ensuring his team has the capacity to grow.

“Each team member needs to be successful, because that makes us all successful as a team,” he asserted. It’s that combination of external results and internal development, he asserted, that is the company’s focus.

More than futuristic promises, what matters today are informed decisions, purposeful technologies, and leadership that connects results with people. That seems to be, for now, the path that Óscar Gutiérrez and his team aim to continue.

Comment and follow us on X:  @karinaquintero  /  @GrupoT21

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Tags: artificial intelligenceMOTOR TRANSPORTSamsaraSAMSARA MEXICOTELEMETRY

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índice de Confianza del Transporte y Logística – Cuarto trimestre 2023 10 destinos de exportación de vehículos pesados 2023 Descubre el Top 10 de destinos de exportación de vehículos pesados en México en 2023 La venta de vehículos pesados rompe récord en 2023 5 marcas de camiones más vendidas