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• ETYL CALI-BAJA 2026
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CALI-BAJA

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• ETYL CALI-BAJA 2026
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Home FEATURED

Daimler Truck Mexico promotes talent development in response to a shortage of truck drivers

Developing talent from scratch becomes key in the face of the operational pressure of the sector.

T21 Media by T21 Media
27 March, 2026
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The shortage of truck drivers is one of the main structural challenges facing the trucking industry  , and the trend continues to worsen. Figures from the International Road Transport Union (IRU) warn that the sector remains stagnant in talent development and that, by 2028, the shortage of drivers could reach unprecedented levels globally, with more than 106,000 vacancies projected in Mexico alone.

Faced with this scenario, Daimler Truck Mexico and its dealer network are betting on a training model that seeks to give greater structure to the development of operators , with programs ranging from basic training to officially backed certifications.

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The effort is neither recent nor improvised. The project, explained Fernando Lascurain, general director of the Daimler Commercial Vehicles Distributors Association (ADAVEC) , took about four years to consolidate. Today, through the Comprehensive Management Center (Cedemi), a 180-hour course is offered to people with no experience operating tractor-trailer trucks , as well as training programs for instructors and online training through the company’s platform.

Erika Paz, Senior Marketing Manager for Daimler Truck Mexico, explained that part of the strategy is being developed in conjunction with organizations such as the National Chamber of Freight Transportation (Canacar) and the Industrial Job Training Centers (Cecati) , through the loan of trucks for operator training. Under this program, nearly 800 operators were trained last year .

One of the differentiating factors, they agreed, is the institutional support . The courses are recognized by the Ministry of Labor and Social Welfare (STPS) and the Ministry of Infrastructure, Communications and Transportation (SICT) , and are also integrated under quality standards such as ISO 9001, which gives them curricular value.

The strategy also extends to operations. The model aims to connect the manufacturer with its distributor network to offer comprehensive solutions to customers, in an environment where the availability of operators directly impacts business continuity.

In this context, training ceases to be a complement and becomes one of the main drivers for sustaining the operation of the trucking industry . Because the problem is no longer just attracting talent, but training it and doing so on time.

Comment and follow us on LinkedIn:  @Karina Quintero  /  @GrupoT21

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Tags: CecatiCEMICERTIFIED TRAININGDaimler Truck MéxicoIRUOPERATOR DEVELOPMENTroad transportSHORTAGE OF OPERATORSTRAINING

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índice de Confianza del Transporte y Logística – Cuarto trimestre 2023 10 destinos de exportación de vehículos pesados 2023 Descubre el Top 10 de destinos de exportación de vehículos pesados en México en 2023 La venta de vehículos pesados rompe récord en 2023 5 marcas de camiones más vendidas