Road safety has ceased to be an isolated issue and has become the focus of transportation technology strategies, according to Hugo Carmona, Country Manager of Digital Communications Technologies (DCT) in Mexico, who indicated that in-cabin video with Artificial Intelligence (AI) can reduce insurance costs and optimize fleet safety .
Carmona emphasized that technology applied to transportation translates into a preventive tool that allows companies to anticipate road risks. This, he said, aims to ensure that safety is incorporated into daily operations and not as an after-the-fact reaction to accidents.
During the 4th DCT – Quálitas Infinite Possibilities Conference , Tatiana Ardavín, Channel Sales Manager for Latam at Lytx , and Carlos Jaramillo, DCT Country Manager for USA, highlighted that innovation isn’t limited to installing cameras inside units. The key lies in integrating an ecosystem of data, processes, and operators , where machine learning can identify in-cabin behavior trends and generate reliable reports to prevent accidents.
One of the main challenges has been operator adoption. Jaramillo noted that at an expo in the United States, one operator compared the camera to having “a wife by your side watching you all day .” Over time, he added, operators understood that the device functions as a safety belt that supports them in the event of an incident, rather than as a tool for imposing penalties.
A case study was presented by Corporativo UNNE , a company dedicated to hydrocarbon transportation in Mexico, which incorporated more than 500 biotelematics cameras into its fleet . As part of the strategy, operators were encouraged to raise awareness from the installation stage, including messages and explanatory materials on the use of the technology.
According to the company, this implementation has helped reduce incidents related to cell phone use and design training plans based on risk reports . At the same time, customers are increasingly demanding evidence in the event of an accident, which has increased operational transparency.
In figures, UNNE monitors nearly two million kilometers per month and processes approximately 120,000 alerts per month , information that is used to adjust driving practices and strengthen road safety.
Specialists agreed that these types of solutions put freight transportation in Mexico on a path toward greater risk prevention and operational traceability , key factors for sensitive sectors such as hydrocarbons and for strengthening trust between companies and customers.
Comment and follow us on X: @karinaquintero / @GrupoT21
