Freightliner has put technology at the center of its strategy for the Mexican market , focusing on Artificial Intelligence (AI), sustainability, and safety, according to Itzel Alpízar, the brand’s Connectivity and Electrification Strategy Manager.
The company’s vision is to maintain its pioneering leadership in the country. The first Freightliner electric vehicles are already on the market and have generated “successful experiences” among customers who have tested them, reinforcing the company’s commitment to cleaner and more efficient mobility, Alpízar noted.
The process wasn’t without its obstacles. Adopting a new technology can be daunting and disrupt the processes surrounding it.
For Freightliner, the challenge has been to break the barrier of resistance to change , which they have addressed through closeness and support with customers.
This constant interaction allowed the transition to occur in the best possible way, taking advantage of the benefits that innovations offer.
The differentiator, Itzel explained, is not limited to incorporating trends, but to designing solutions that meet the most complex needs of customers .
In terms of connectivity, the proposal stands out for its integration of road and property safety elements , which in turn contributes to greater operational efficiency and translates into profitability for those who trust the brand, Alpízar said.
This active listening and responsiveness are, in the words of the manager, the key that distinguishes the company from the competition. For Alpízar, what keeps the company in the customer’s best interest is always placing them at the center of the strategy and solving their challenges through technology.
With seven years of experience with the company, Itzel defines Freightliner with the word “technology .” For her, this term epitomizes the identity of a company that always strives to be at the forefront in Mexico.
In August 2025, Freightliner placed 321 wholesale freight units, in an environment where the entire market showed declines compared to the previous year.
In the January-August period, the company added 2,890 vehicles, achieving a 15.8% market share, according to the National Association of Bus, Truck and Tractor-Trailer Producers (ANPACT) in its monthly statistical report.
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