SAN JUAN DEL RÍO, QRO.– On Mexican roads, safety no longer depends solely on the operator. In recent years, technology has become a silent co-pilot that alerts, corrects and predicts risks before they occur, as explained by transporters, suppliers and manufacturers during the 9th National Road Safety Congress of the National Association of Private Transportation (ANTP) , when presenting the innovations that today transform the operation of cargo transportation.
Ninety percent of accidents are related to human error. Therefore, Transportes Azteca relies on artificial intelligence-based systems that detect distractions, fatigue, or lane departures, in addition to automated transmissions that reduce the driver’s decision-making burden, explained Aldo Daniel Osuna, representing Transportes Azteca.
“Every technological advance is an opportunity to save a life,” Osuna said.
Along the same lines, Coca-Cola FEMSA explained how the use of simulators and indoor and outdoor cameras has strengthened the training of its personnel.
“The operator is the central axis, which is why we look for tools that make their work easier and safer,” said Sebastián Cerón, Primary Processes and Distribution Manager, highlighting that the company’s strategy combines trained talent, digitalization, and technological support .
The innovation contribution came from Motum , which develops integrated solutions for fatigue monitoring, fuel management, safety alerts, and even laboratory-tested engine shutdowns.
“The key is for artificial intelligence to help make decisions in real time and for everything to be integrated into a single ecosystem,” emphasized Carlos Cota, VP of Revenue at TecnoMotum, underscoring the need for these tools to respond to the reality of Mexican roads.
For its part, Kenworth has made it clear that safety is one of its design pillars. Its models include advanced driver assistance systems (ADAS) such as adaptive cruise control, collision mitigation, and digital rearview cameras.
“Our commitment is to ensure that operators understand and make the most of these technologies,” said Gerardo Vega, the company’s Product Planner.
Daimler Truck Mexico demonstrated the potential of artificial intelligence to simplify processes for operators and monitors.
“AI doesn’t replace humans, it empowers them to make better decisions and prevent accidents,” said Itzel Alpízar, manager of Connectivity and Electric Mobility Strategy at Daimler Truck Mexico, when presenting the Detroit Assurance 5.0 suite, integrated into Freightliner tractor trucks and capable of detecting fatigue, issuing intelligent alerts and centralizing critical information.
At Volkswagen Truck & Bus , product engineer Jaime Cano emphasized that artificial intelligence is no longer a science fiction dream, but a reality. He said the brand’s vehicles integrate traffic sign detection, hill start assist, blind spot radars, and automatic speed adjustment systems.
In addition, the company is advancing autonomous transportation projects in Europe that set the tone for the future, according to Cano.
Isuzu Mexico ‘s turn was marked by the presentation of its new cabin, designed with ergonomic and safety in mind. Its innovations included impact absorption systems, speed alarms, and a rearview camera.
“We want every trip to be safe and comfortable, because the operator spends a large part of his or her life in the truck,” said Víctor Flores, Isuzu Product Planning Manager.
Finally, International emphasized preventive and reactive safety : from tire pressure monitoring to anticipate failures to systems that allow for automatic response to an incident.
“Prevention is key to avoiding road risks,” said Marcel do Prado, Business Support Director of International Mexico.
The common thread running through all the presentations was the premise that road safety is no longer limited to training operators or improving infrastructure. Today, technology—from sensors, cameras, and artificial intelligence—is positioned as an indispensable ally in protecting lives and addressing the challenges of Mexican roads.
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