In the first quarter of 2025, the national economy grew 0.6% compared to the same period in 2024, according to data from the National Institute of Statistics and Geography (INEGI) . This meager progress is combined with the Bank of Mexico’s (Banxico) forecast of a full-year Gross Domestic Product (GDP) growth of just 0.1%.
At Zinergia ( number 8 in the Top 100 of Autotransporte® ), the reading of the market under these conditions led them to outline various strategies and alternatives that could address this situation to reduce the impacts, as Luis Morales, executive director of the company, commented in an interview.
“This situation is leading us not only to greater commercial efforts, but also to take care of our current customers and seek out new areas and market opportunities,” Morales commented.
In his view, there is still room to find these new business opportunities, and in this case, this has been achieved through a diversification strategy that began some time ago, not only in terms of the industries served, but also in finding new business models, new routes, ” or, with the current ones, starting to develop new transportation alternatives , and this has allowed us to maintain growth this year.”
For Zinergia’s CEO, a differentiator in these times when the market requires a rapid response and adaptation , in his case having a leasing company within the group, is a versatility that helps them have infrastructure tailored to the needs of their customers.
“Now we have refrigerated trailers, double trailers for some applications such as moving containers or platforms, in addition to the various applications we have for dry vans,” Morales emphasized.
This Zinergia chassis configuration is what makes it a market leader, particularly at times when efficiencies are needed and savings are sought in logistics operations.
In addition to being able to offer diversified solutions in terms of infrastructure and application portfolio, technological development helps them achieve greater operational efficiency, which translates into positive impacts for customers.
“Today, customers are also looking for transportation companies that can support cost-cutting initiatives , which can be achieved through productive efficiency, where technology allows us to identify these areas of opportunity,” Luis Morales emphasized.
According to the executive, the current situation is an ideal time for clients to be receptive and respond to transportation providers’ proposals, finding areas of increased productivity through collaborative work, which will translate into improved operational results.
“There’s been talk of many inefficiencies in the supply chain, in the loading and unloading of goods. Today, companies are more receptive to finding those areas of efficiency, especially now that they have more data on the operation,” Morales emphasized.
These actions have allowed Zinergia to maintain an average installed capacity of 94-95%, a result of commercial, operational, and customer engagement efforts.
