In a strategic move that marks a new phase in its history, Coppel presented its new brand image this Monday, a transformation that goes far beyond graphic design; it is an operational, technological, and logistical evolution that seeks to strengthen its value proposition and support its more than 15 million customers in an increasingly digital, agile, and interconnected era.
Diego Coppel, the company’s commercial director, stated that this renewal responds to the rapid changes in the environment and new consumer expectations.
“This new image isn’t just a logo; it’s a statement of intent and action. It’s a promise to be more dynamic, more accessible, and more inspiring to our customers,” he stated.
Liliana Iñigo, Marketing Director, reaffirmed this perspective, saying that consumers are increasingly connected and multi-channel.
“Today, more than 70% of households in Mexico shop through at least seven different channels. This requires us to be more agile, more digital, without losing what makes us unique: proximity and trust. The new image reflects this. We maintain our essence, but we’ve transformed to better support customers every step of the way,” he stated.
Coppel will invest 80 billion pesos (mdp) over the next five years to make this transformation a reality, which encompasses five lines of action: customer proximity, digitalization, financial inclusion, talent development, and responsibility toward communities and the environment.
“The story behind Coppel is one of hard work, inclusion, innovation, and permanence. We’re evolving to continue supporting our clients and improving their lives every day,” said Diego Coppel.
One of the most important pillars of this evolution is the company’s logistics infrastructure , which currently allows it to reach 98% of the country’s postal codes in less than three days .
With more than 1,800 stores in 630 cities and towns , and an international presence in Argentina, this network will be strengthened with the opening of 100 new stores in 2025 .
Gabriela Lozada, Director of Strategy and Growth, added that growth is not only physical but also technological.
“We’re revamping our e-commerce, banking, pension fund management (AFORE), and logistics operations platforms. We want to bring customers what they want, when they want, and how they want, whether from their mobile phone or in a physical store. It’s a fundamental transformation that reshapes our entire ecosystem,” he added.
In this regard, the Sinaloa-based retailer has an ambitious digital commitment that includes the launch of a new app with more than 200 features and an e-commerce platform , with which it seeks to double its digital sales , which currently account for 10% of its total sales.
“Our purchasing teams are now fully omnichannel. We will also be updating the more than 4,000 digital kiosks in stores, which are essential for the technological adoption of our new customers,” emphasized Gloria Canales, Director of E-Commerce and Omnichannel.
From a sustainable transportation perspective, Coppel is also making a strong commitment to the use of more than 700 stores already operating with solar panels , and its fleet exceeds 500 electric and hybrid vehicles . These actions reinforce its environmental commitment and the reduction of its carbon footprint.
Regarding its social impact, the company highlighted its role as one of the country’s top 10 employers , with 120,000 employees .
Within this workforce, more than 40% of leadership positions are held by women , and 60% of its suppliers are national, strengthening the local productive ecosystem.
Additionally, through BanCoppel and Afore Coppel, the company has integrated 15 million people into the Mexican financial system over the past 18 years, and plans to bank three million more over the next five years.
In this regard, Estephany Ley, Director of Retail Banking at BanCoppel, shared how the transformation is also reflected in financial services.
“We’re expanding our offering: we’re launching auto, payroll, and mortgage loans. We’re also evolving our banking app with a more intuitive and robust experience, and we’re training our employees to be financial advisors, not just transaction executors,” he emphasized.
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