In a challenging environment, with a Mexican automotive market that combines long-term opportunities with multiple complexities, Renault Mexicois committed to growth with a clear vision of putting the customer at the center of everything.
That’s why it launched the R25 Plan , a strategic project that redefines the way Renault operates, innovates, and connects with its customers.
“At Renault, we’re not just focused on selling cars, but on transforming the customer experience from every touchpoint. We’re not just looking for margin indicators, but rather generating real value for the entire ecosystem: employees, repair shops, advisors, and distributors. And, above all, for the more than half a million families who have already placed their trust in us,” said Jesús Gallo, CEO of Renault Mexico.
The R25 Plan is structured on three fundamental pillars : an obsession with customer satisfaction , a strengthened and strategic distributor network , as well as an optimized, innovative and 100% digital operation .
This approach responds to a critical need to provide accessible, efficient, and desirable solutions in a constantly changing market.
In this regard, by increasing their sales rate by 15% and their after-sales rate by 19% , they will seek to guarantee the quality of repairs with more than 100 points and a specialized network with over 30,000 hours of training, as well as increasing their electromechanical enrollment by 60% and their technical staff by 80%.
Renault has also promoted a network coverage of more than 95% of the national territory , with key points in Mexico City, Monterrey, Guadalajara, Aguascalientes and Merida , where its new brand image has also been deployed , reflecting the redesign of the physical experience on the sales floors.
The third pillar of the R25 Plan focuses on the complete digitalization of processes , with the upcoming launch of RConnected , a platform that will facilitate the entire purchasing experience for dealers and customers, from vehicle preparation to delivery.
Added to this is the Renault Product Master , a specialist who will guide customers through the purchasing process to ensure that each decision is aligned with their needs.
Portfolio renewal: From entry-level to electric luxury
Renault will renew 75% of its portfolio , with a presence in two new segments .
In the last 10 months, they have already launched more than five models , including the new Koleos , where Mexico is the first Latin American market to have it and the second in the world after South Korea.
Since its introduction in 2008 with 11,000 units and a significant improvement in 2017 with 16,000 units , the Koleos has established itself as a key model for the brand in Mexico.
Renault will offer a conventional and a hybrid version that embodies the company’s vision under the concept ” voitures à vivre “ (cars for living), integrating four major pillars: engine, technology, safety and design .
In addition, it incorporates elements of the Human First Program , aimed at ensuring safety not only focused on the driver, but on the entire road ecosystem, as well as Alpine ‘s competitive spirit , present in its performance.
Under the hood, the new Koleos offers a 2.0-liter turbo engine, a seven-speed transmission, producing 215 hp and 240 lb-ft of torque with five driving modes. It also features artificial intelligence, fully autonomous parking, and Level 2 autonomous driving. Safety features include a 540° camera and active safety features for pedestrians, cyclists, and motorcyclists.
In the Full Hybrid E-Tech version it offers a 1.5-liter turbo engine with a complete hybridization system that delivers 241 hp and 402 lb-ft of torque , managed by a three-speed DHT gearbox and five driving modes . This architecture allows the vehicle to start in completely electric mode and 75% of its journey to be completed without gasoline consumption , thus achieving a combined performance of up to 22.1 km / l and a range of a thousand kilometers per tank , reducing fuel consumption by 40% .
In parallel, Renault will also launch a limited edition of 275 units , as part of an exclusive positioning strategy.
Pre -orders will begin on May 26 , with a pre-release on June 12 and official launch on June 13 .
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