The caution of Mexican consumers when purchasing goods and services has affected the sale of light vehicles in the country, since in April 2025, 108,298 new units were placed on the domestic market, which meant a drop of 4.6% compared to the same month in 2024, according to data from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .
The agency also reported that during the January-April period of this year, vehicle sales reached 473,323 units , a 1.4% increase compared to the same period last year. According to INEGI records, this is the second-best January-April sales cycle in the last 10 years.
Nissan with 17.9% of the market, followed by General Motors with 13.6% , Volkswagen with 11.6% and Toyota with 8.3% , stood out among the brands with the best performance in the accumulated 2025 , revealed in their report the Mexican Association of Automobile Distributors (AMDA) and the Mexican Association of the Automotive Industry (AMIA) .
Meanwhile, brands such as Honda , Hyundai , General Motors and KIA showed declines in their sales during April 2025, with decreases of 26.4%, 6.5%, 13.9% and 1% , respectively, compared to the sales of the same month last year.
As for luxury brands , in the fourth month of the year BMW registered a 17% decrease in sales , Acura also had a 42.2% drop and Mercedes-Benz reported a 53% drop compared to April 2024.
According to Grupo Financiero Monex , the Mexican automotive industry faces a challenging environment following the imposition of 25% tariffs on vehicles imported by the United States and manufactured in Mexico, which has resulted in mixed results for the sector in the first quarter of 2025.
In its Sector Analysis: Automotive Industry , Monex indicated that this could impact the close interdependence of supply chains, particularly due to the slowdown in the Mexican economy .
The financial institution’s report adds to the forecasts made by the Fitch Ratings agency , which changed its outlook for the global automotive sector from “neutral” to “deteriorated” for 2025, as it estimated that the United States tariff measure will cause production cuts and increased costs .
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