In February 2025, light vehicle sales in Mexico reached 117,617 units , which meant an increase of 2.8% compared to the same month last year, when 114,408 cars were sold , according to data from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .
The agency also reported that during the January-February period of this year, automobile sales totaled 237,597 units , which represented an increase of 4.4% compared to the same period in 2024.
Among the most prominent brands in the year-to-date are Nissan with 17.6% of the market, followed by GeneralMotors with 13.2% , Volkswagen with 12% and Toyota with 8.1% , revealed in their report the Mexican Association of Automobile Distributors (AMDA) and the Mexican Association of the Automotive Industry (AMIA) .
Other brands such as KIA with 7.4% and Mazda with 7.2% also had a good performance in vehicle sales during this period.
Meanwhile, Asian firms showed variable performance . In this sense, the one that registered one of the largest drops in sales during February 2025 was the Chinese Chirey , with a drop of 24.6% , reporting 1,784 units against the 2,367 sold in the same month last year.
Japanese company Toyota also had a 14.1% decrease in vehicle sales , with 8,232 cars compared to 9,587 sold in February 2024.
Jetour sold 52 units in the second month of 2025, which represented a decrease of 78.3% compared to the 240 vehicles it sold in February of last year.
According to data from Inegi, vehicle sales recorded in February of this year are the second highest figure in the history of sales in the sector, although the variation was lower than in previous months.
This progress occurs in a context of uncertainty due to the tariff policy imposed by the President of the United States, Donald Trump , by charging a 25% rate on various Mexican products , which came into effect on March 4, and which disrupts the Mexican automotive industry.
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