Navistar Mexico announced new additions to its work team with the aim of strengthening its penetration in the national market and enhancing customer service .
The shipbuilder welcomed Laura Romero, who joins the team as Chief Finance Officer, for commercial operations in Latin America, the first woman to hold the position.
In his new role, he will support the company’s sustainable growth strategy in all markets in which it operates , and will also be responsible for integrating innovations into operations in the finance area. His experience spans nearly three decades in companies in the automotive, construction and mining machinery industries, as well as electrical solutions for fleets.
For nearly 20 years he has served as CFO and in his most recent position was Vice President of Operations at an electric vehicle startup in the United States.
“Joining Navistar is not just a career change for me, it is an opportunity to contribute to an organization with the vision of accelerating the impact of sustainable mobility and transforming transportation as a service solution,” Romero said on social media.
Adriana Moreno joins the company as Director of Digital Transformation. Her experience includes marketing, digitalization and operations activities in companies in the airline industry, auditing services, taxes, technology, consulting and automotive industry.
In his most recent position, he was responsible for the digital transformation of an automotive company and its dealer network, with an emphasis on customer satisfaction and operational efficiency.
In his new role, Moreno will lead the digital transformation of the business in Latin America, aligning global developments with local needs and opportunities. He will also seek to deliver greater value to the customer, while strengthening the efficiency of the organization.
Karina Olvera will take on the role of Public Relations, Communications, Events and Sponsorships Manager. She has more than 15 years of experience in the trucking industry in the areas of customer service, marketing and new product development.
For the past five years, she has served as Marketing Coordinator for the brand’s spare parts division. From now on, she will contribute to generating brand positioning through communication, public relations and key events in the sector.
In turn, Rafael Alvarenga, president of Commercial Operations in Latin America for Navistar, said that the talent of Mexican employees will support the company’s growth plans . He reported that for more than a year he has been working on getting to know the business in depth in order to outline a brand strategy that will make the business sustainable.
“It is important that we can get to know who we do business with on a daily basis, with customers and distributors, and listen to the needs of each one throughout the country. This helps to adjust the brand’s path towards the future,” he said.
Alvarenga commented that International has invested in the cultural transformation of the company, supporting the development of the team’s skills and aligning them with future plans. “We are increasingly taking advantage of the union of the talent we already have with that provided to us from other sources, creating a diversified mix within the company,” he explained.
He also said that the brand is seeking to get closer to its customers and share the company’s strategies for the country. ” It is important for us that they see us as their partners every day, supporting them in the growth that the Mexican market is experiencing . We have done the work of adjusting, preparing and being ready to take a good position in the Mexican market and continue writing the history of International,” said the president of Commercial Operations in Latin America for Navistar.
