Uncertainty in the trucking sector will continue to dictate the pace of unit sales during the first half of 2026, although for Volkswagen Truck & Bus Mexico and MAN the strategic focus will be on strengthening their after-sales structure and expanding financing options for their customers, stated Giovanni Juárez, Director of Sales, Marketing and After-Sales for the brand
Last year was a challenging period for new vehicle sales ; however, the company took advantage of the situation to strengthen key areas within its operations, the executive explained.
Juárez commented that one of the priorities was to consolidate the service structure to support the carriers during the operation of their units.
“Without a doubt, 2025 was very challenging in terms of selling new units. However, in our case, it was also a spectacular year in terms of everything we did to strengthen our areas, mainly after-sales,” he emphasized.
As part of this strategy, the brand has made investments in personnel, processes, systems and spare parts inventories, in addition to strengthening its maintenance programs and technical training for its service network.
Recent developments include the addition of a new parts manager—with two decades of experience in the sector—and the opening of a new warehouse to strengthen the availability of components , measures with which they seek to improve customer service and support times.
For the company, after-sales service has become the central focus of its operations . “For us, this year is all about after-sales: we eat, drink, and drink after-sales,” Juárez stated, noting that a solid support network is key to remaining a competitive option in the market.
In parallel, the brand is also boosting financing through TRATON Financial Services , its financial arm, with the aim of offering schemes such as credit and operating leases that facilitate fleet renewal
By 2026, the brand anticipates market performance will be similar to the previous year , with a potential recovery in the second half of the year. In the short term, the industry continues to face uncertainties related to the economy, security, and the renegotiation of the United States-Mexico-Canada Agreement (USMCA) .
Although the direct impact might be limited for some companies, the executive acknowledged that the trade agreement affects the entire production chain of the sector. In this regard, he noted that sentiment within the industry remains positive regarding the review process.
“We are part of the production and value chain, so the USMCA affects us all. What we have seen and what the authorities have communicated is that we are on the right track,” Juárez emphasized.
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